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Promotion Through the Marketing Channel

Channel Member Support. . 12. . Objective 1:. . . . Why is channel member support one of the major tools of the manufacturer's promotional mix?. . Most products and services are not sold directlyto final customers.. . . . . 12. . . . Pull Strategy. . . . . . . . Pull Strategy

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Promotion Through the Marketing Channel

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    1. Chapter 12 Promotion Through the Marketing Channel

    2. Channel Member Support

    3. Pull Strategy & Push Strategy

    4. Promotional Strategies

    5. Promotion Through Channel Members

    6. Push Promotion Research Findings

    7. Push Promotion Research Findings

    8. Push Promotion Research Findings

    9. Push Promotion Research Findings

    10. Push Promotion Research Findings

    11. Basic Push Promotional Strategies

    12. Cooperative Advertising

    13. Promotional Allowances

    14. Slotting Fees

    15. Displays & Selling Aids

    16. In-Store Promotions

    17. Contests & Incentives

    18. Special Promotional Deals & Merchandising Campaigns

    19. “Kinder & Gentler” Push Promotion

    20. Training Programs

    21. Quota Specification

    22. Missionary Selling

    23. Trade Shows

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