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Enhancing Customer Service through Database Development and Product Efficiency Workshop Report

Explore insights from the 3rd Nordic Marketing Conference workshop on leveraging databases for improved customer service, new products, and operational efficiency. Key conclusions and recommendations discussed included future production processes, registration experiences, portals for official statistics, and user education through WEB Schools.

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Enhancing Customer Service through Database Development and Product Efficiency Workshop Report

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  1. 3rd Nordic Marketing Conference, Workshop Report • Workshop 5 • The Role of Databases in the Development of Customer Service, New Products and Services and the Efficiency of Activities

  2. Anne Skranefjell SSB Otto Andersen DSt Sirje Laud StatEst Gundega Gajevska StatLat Birute Stolyte StatLit Veronica Andersson SCB Nicola Brun SF Markku Huttunen SF Riitta Kaisio SF Jaakko Ranta SF Participants of the workshop

  3. Main Topics Discussed • Country presentations • Production process: Today / In the future • Registration of experiences • Portal for official statistics • Education of users / WEB-schools

  4. Other Topics Discussed • Free of charge / chargeable • “The Swedish dilemma”: how to forecast the demand in order to determine your pricing (mainly concerning special compilations) • Same dilemma in other countries, too

  5. Main Conclusions and Recommendations (1) Production process: Today / In the future • The future lies in XML-based dissemination • Web-services based on standardised routines are planned / discussed by all CSO’s

  6. Main Conclusions and Recommendations (2) Registration experiences • Registration should be voluntary • Standing orders (subscriptions) need registration • A web-based automatic system is needed (as opposed to manual)

  7. Main Conclusions and Recommendations (3) Portal for official statistics • Web-services, not only links • In the future, the CSO’s role as co-ordinator for official statistics is required • Makes all statistics easy to find • We should be - or at least try to be - one step ahead of the users

  8. Main Conclusions and Recommendations (4) Education of users / WEB Schools • The Finnish experience: the English version of the Web School on the internet will be available by the end of the year 2005 • The Swedish example: The Class Room - Klassrummet • The Estonian example: The School Corner • It is important to educate future users of statistics!

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