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Nordic Marketing Conference June 2005 The web as a marketing media Workshop 7

Nordic Marketing Conference June 2005 The web as a marketing media Workshop 7. by Lotte Buchbjerg. Agenda. Presentations around the table - brief Experiences from Statistics Denmark Experiences from: Estonia Lithuania Sweden Finland. Experiences from Denmark. Background

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Nordic Marketing Conference June 2005 The web as a marketing media Workshop 7

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  1. Nordic Marketing Conference June 2005The web as a marketing mediaWorkshop 7 by Lotte Buchbjerg

  2. Agenda • Presentations around the table - brief • Experiences from Statistics Denmark Experiences from: • Estonia • Lithuania • Sweden • Finland

  3. Experiences from Denmark • Background • Project in the Spring 2005 • Implementation Maj 2005 • A continuous process

  4. Background We want to establish: • a horizontal marketing group • a functional organisation • a uniform design • a customer related web site - in Statistics Denmark

  5. The spring project • project group - horizontal • schedule • steering group Main goals: • increase sales in generel • increase usability before June 2005

  6. Four project goals • Customer feedback • New page for customers • Basic templates • Plan of implementation

  7. Ask your customers • Focus group interviews • Personal contact • Actual and potentiel needs • Customer behaviour • Satisfied customers return

  8. Focus group interviews • Three interviews in January • Manuscript • Concluding Report • Follow- up procedure

  9. Focus group interviews - results • Change is needed • Cross divisional solutions • Is data for free? • Active languages • Customer service

  10. New page for customers • User friendly entrance • Images/pictures • Standardized/individual products • References

  11. 2. New customer page

  12. Subsites • Status on the existing pages • Uniformity • Crossreference/linking • Training - Courses in maj

  13. Subsite template

  14. Plan of implementation • Training of the website editors • Instruction • New structure in list of subjects • How to publish • Maintenance - updating responsability

  15. What´s next?….. • Registration of customer contact • Continuous updating/developing • Define our market • E-commerce • Customer Relationship Management • www.dst.dk/service

  16. Summary • Feedback • Organisational structure • Schedule

  17. Your turn… • Estonia www.stat.ee • Lithuania www.std.lt • Sweden www.scb.se • Finland www.stat.fi

  18. Questions • Who are your priority customers? • What do you want to sell ? • How do you sell? • Do you have a sales departement? • Have you organised your outbound sale? – and how? • Have you organised your inbound sale? – and how

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