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3rd Nordic Marketing Conference, Workshop Report

3rd Nordic Marketing Conference, Workshop Report. Workshop 7 The Web as a Marketing Media. Lotte Buchbjerg Petersen DSt Sirje Laud StatEst Audronë Miskiniene StatLit Rafael Backman SCB Reijo Ljungberg SCB Eva Meidner-Andersson SCB Bo Melkersson SCB. Lars-Gunnar Strand SCB

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3rd Nordic Marketing Conference, Workshop Report

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  1. 3rd Nordic Marketing Conference, Workshop Report • Workshop 7 • The Web as a Marketing Media

  2. Lotte Buchbjerg Petersen DSt Sirje Laud StatEst Audronë Miskiniene StatLit Rafael Backman SCB Reijo Ljungberg SCB Eva Meidner-Andersson SCB Bo Melkersson SCB Lars-Gunnar Strand SCB Jaana Andelin SF Nicola Brun SF Minna Kostamo SF Perttu Melkas SF Maija Metsä-Pauri SF Jarmo Partanen SF Pentti Sonninen SF Rina Tammisto SF [Heli Haapkylä SF] Participants of the workshop

  3. Main Topics Discussed • Tailor made entrance - We are the beginning - It is necessary and more development is still needed • Schools, Media, Paying customers • Logical structure on the web site - not reflecting the organisational structure - but rather the customers point of view. • Simple web site - the result of customer feedback

  4. Main Topics Discussed • Interactive web site - There is demand mostly from the young/modern/active/ users • But we don’t have experience - yet • Use of the web - The expectations are not the same for the young and the old ones. Lots of discussion

  5. Main Topics Discussed • We must look at the web as a part of the general marketing of CSOs’ • Make more use of the web in customer contacts! • Make more demo´s!

  6. Main Conclusions and Recommendations (1) • Customer feedback is essential in all areas • International Marketing and Output Databases Conference in the Hague, Netherlands in September 2005 • A discussion group on web site questions has been created !!!

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