1 / 13

PRESIDENTIAL SCANDALS STRAGEGIES AND RHETORIC

PRESIDENTIAL SCANDALS STRAGEGIES AND RHETORIC. Mary Moffett & Kristin Halfpenny. STRATEGIES. IMAGE REPAIR DISCOURSE WILLIAM L. BENOIT APOLOGETIC DISCOURSE STRATEGIES B.L. WARE & WIL A. LINKUGEL. 1)Denial Simple Denial Shift Blame 2)Evade Responsibility Provocation Defeasibility

janelle
Download Presentation

PRESIDENTIAL SCANDALS STRAGEGIES AND RHETORIC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PRESIDENTIAL SCANDALSSTRAGEGIES AND RHETORIC Mary Moffett & Kristin Halfpenny

  2. STRATEGIES • IMAGE REPAIR DISCOURSE • WILLIAM L. BENOIT • APOLOGETIC DISCOURSE STRATEGIES • B.L. WARE & WIL A. LINKUGEL

  3. 1)Denial Simple Denial Shift Blame 2)Evade Responsibility Provocation Defeasibility Accident Good Intentions 3)Reduce Offensiveness Bolster Minimize Differentiate Transcendence Attack Accuser Compensate 4)Corrective Action 5)Mortification IMAGE REPAIR STRATEGIESWILLIAM L. BENOIT

  4. APOLOGETIC DISCOURSE STRAGEGIESB.L. WARE & WILL A. LINKUGEL • Reformative Strategies • Denial • Bolstering • Transformative Strategies • Differentiation • Transcendence Major Rhetorical Postures Absolution Vindicative Explanative Justificative

  5. RICHARD MILHOUSE NIXONDENIAL SPEECHES - 1974 Strategies & Effectiveness Denial • Simple Denial • Shift Blame Reduce Offensiveness • Minimization • Transcendence Corrective Action

  6. Denial Transcendence Bolstering WILLIAM JEFFERSON CLINTONDENIAL SPEECH – JAN. 26, 1998

  7. NIXON SCANDALPHOTOGRAPHY

  8. NIXON’SRESIGNATION SPEECH • Strategies & Effectiveness • Denial • Mortification • Apology Evade Responsibility • Good Intentions Reduce Offensiveness • Differentiation • Bolstering • Transcendence

  9. CLINTON SCANDALPHOTOGRAPHY

  10. Techniques Used in this speech Mortification Denial Attacker accuser Transcendence Critics Comments Private Vs. Public Duality CLINTONNATIONAL ADDRESS:POST-GRAND JURY

  11. AUDIENCE AND IMAGE Audience Perceptions Number and Type of Audience Likely Reaction of Audience

  12. The Fourth Estate Public Polling Ex. Clinton speech Implications? MEDIA AND IMAGE

  13. DISCUSSION: EFFECTIVENESS AND OUTCOME

More Related