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2008 GOOD DAY EN ESPANOL Underwriting Partnership

MAXIMUM RESULTS. 2008 GOOD DAY EN ESPANOL Underwriting Partnership. GOOD DAY SAP. WHY MARKET TO HISPANICS?. Hispanics Are The Fastest Growing Population In The Sacramento DMA.

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2008 GOOD DAY EN ESPANOL Underwriting Partnership

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  1. MAXIMUM RESULTS 2008 GOOD DAY EN ESPANOL Underwriting Partnership

  2. GOOD DAY SAP WHY MARKET TO HISPANICS? Hispanics Are The Fastest Growing Population In The Sacramento DMA • Sacramento is the 20th largest television market in the nation -- the 11th largest Hispanic population in the US • Sacramento’s Hispanic population totals 17.3% of the total population in the television viewing area. • Within the past 4 years, the Sacramento market has seen an increase of +14% in Hispanic households • Hispanics are the largest minority group in the area.* • There are twice as many children under 18 in Hispanic households vs. non-Hispanic households. • One out of every 5 homes are Hispanic in the Sacramento television market. However, one out of 3 homes are Hispanic in Stockton and Modesto • 28.4% of Stockton/Modesto households are Hispanic Source: NSI November 07 vs. November 04; *Hispanic NSI, Feb 2007

  3. GOOD DAY SAP [KMAX is saying] ’we know you’re there and we respect your language and your culture. [The Spanish Population] … is part of Sacramento’s lifeblood. “ “ Broadcasting & Cable; March 7, 2005 ” Broadcasting & Cable; March 7, 2005 “ I definitely see this as an example of people figuring out that this is a lucrative and fast growing segment of the market. ” -Sacramento Business Journal POSITIVE PR ”

  4. GOOD DAY SAP WHAT IS SAP ON GOOD DAY? • Live Spanish interpreters inside a sound proof booth translate the fun and energy of Good Day Sacramento • All viewers – English and Spanish - are fully aware of the service and the sponsor • Simultaneous secondary audio program Spanish translation • 31 hours of programming every week • No subtitles • Total English/Spanish program integration into Good Day Sacramento everyday; multiple times each day!

  5. #1 3 books in a row #1 3 books in a row #1 3 books in a row #1 3 books in a row #1 3 books in a row #1 3 books in a row #1 3 books in a row #1 3 books in a row GOOD DAY SAP VIEWERS WATCH GOOD DAY Adults 18-34 Adults 18-49 Adults 25-54 Women 18-34 Women 18-49 Women 25-54 Men 25-54 Men 18-49 Men 18-34 Source: Nielsen Media Research 7a-9a Mon-Fri, Nov 2007

  6. GOOD DAY SAP WEEKENDS TOO! NSI Sacramento Nov’07 Sat-Sun 7a-10a

  7. GOOD DAY SAP Hispanic Adults 18-49 Up 294% HispanicAdults 25-54 Up 210% HISPANIC VIEWERS ARE TURNING TO GOOD DAY SACRAMENTO Source: Hispanic Nielsen Feb 03 vs. Feb 07

  8. GOOD DAY SAP SAP PROMOTIONAL ELEMENTS • LIVE SAP Sponsorship hourly mentions during Good Day Sacramento • WELLS FARGO SIGNAGE prominently on and inside the booth – the Wells Fargo Audio Booth • ANIMATIONS in the lower third of the TV screen including Wells Fargo’s logo and promoting Wells Fargo as the sponsor (see next page) • FULL SCREEN VIDEO BUMPS with Wells Fargo logo explaining SAP • BONUS! SEGMENT INCLUSION Spanish interpreters inclusion inside segments (Teen’s Tune, Question of the Day, etc) • BONUS! SAP available for Wells Fargo’s commercial audio tracks

  9. SAP ELEMENTS STINGER ANIMATION IN LOWER THIRD OF TV SCREEN • A minimum of 14 animated stingers per week informing viewers that Good Day Sacramento can be heard en Espanol on the SAP channel • Includes: • Audio mention of Wells Fargo • Wells Fargo logo • Camera Shot of the SAP Booth and Wells Fargo signage

  10. SAP ELEMENTS FULL SCREEN VIDEO BUMPS WITH YOUR LOGO EXPLAINING SAP • A minimum of 14 LIVE “full screen bumps” per week (going into or coming out of commercials) • Includes Wells Fargo’s logo informing viewers that Good Day Sacramento en Espanol, is available on the SAP channel

  11. SAP ELEMENTS

  12. GOOD DAY SAP THE ANNUAL VALUE Stinger Animations 728x Full Screen Bumps 728x Inclusion In Segments 364x Minimum Total Mentions 1856x Gross Impressions Adults 25-54 35,246,000 Adults 18-49 39,992,000 VALUE: $323,779

  13. GOOD DAY SAP 2008-2009 UNDERWRITING FEE $250,000

  14. GOOD DAY SAP ONE MORE THING... We’ll Create A Wells Fargo Stagecoach Facade For The SAP Booth! Sponsored By And Valley Small Businesses including Jax Hardware

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