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Business Communications. Lecture 6. Business Communications. Guidelines for effective communication. Communication.
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Business Communications Lecture 6
Business Communications Guidelines for effective communication
Communication A communicationshouldbefreefrombarrierssoas to beeffective. Communicationis a twoway process wherethemessagesentbythesendershouldbeinterpretedinthesame terms bytherecipient.
Thecharacteristicsofeffectivecommunication Clarity of purpose Completeness Conciseness Feedback Empathy Modify the message according to the audience Multiple channels of communication Make effective use of grapevine
Clarity of purpose • Themessage to bedeliveredmustbeclearinthemindofsender. Theperson to whom it istargetedandtheaimofthemessageshouldbeclearinthemindofthesender.
Completeness • Themessagedeliveredshouldnotbeincomplete. It shouldbesupportedbyfactsandobservations. It shouldbewellplannedandorganized. No assumptionsshouldbemadebythereceiver.
Conciseness • Themessageshouldbeconcise. It shouldnotincludeanyunnecessarydetails. It shouldbeshortandcomplete.
Feedback • Whetherthemessagesentbythesenderisunderstoodinsame terms bythereceiverornotcanbejudgedbythefeedbackreceived. Thefeedbackshouldbetimelyandinpersonal. It shouldbespecificratherthangeneral.
Empathy • Empathywiththelistenersisessentialforeffectiveverbalcommunication. Thespeakershouldstepintotheshoesofthelistenerandbesensitive to theirneedsandemotions. Thiswayhecanunderstandthingsfromtheirperspectiveandmakecommunicationmoreeffective.
Modifythemessageaccording to theaudience • Theinformationrequirementbydifferentpeopleintheorganizationdiffersaccording to theirneeds. Whatisrelevant to themiddlelevelmanagementmightnotberelevant to the top levelofmanagement. Useofjargonsshouldbeminimizedbecause it mightlead to misunderstandingandmisinterpretations. Themessageshouldbemodifiedaccording to theneedsandrequirementsofthetargeted audience.
MultipleChannelsofcommunication • Foreffectivecommunicationmultiplechannelsshouldbeusedas it increasesthechancesofclarityofmessage. Themessageisreinforcedbyusingdifferentchannelsandthereare less chancesofdeformationofmessage.
Make effective use of grapevine communication • Theemployeesandmanagersshouldnotalwaysdiscouragegrapevine. Theyshouldmakeeffectiveuseofgrapevine. Themanagerscanusegrapevine to deliverformalmessagesandforidentificationofissueswhicharesignificantfortheemployees. Themanagerscanget to knowtheproblemsfacedbytheemployeesandcanworkupon it.
Tips for students to improve communication Read a lot You can gain a lot while watching TV Be patient Be very confident and adopt the right attitude Be a patient listener
Read a lot Readingisthekey to aneffectivecommunication. Pickupanymagazine, journal, novel orforthatmatterthedailynewspaperanddomake it a habit to read it aloud.
Watch TV Ifyouarewatchinganytalkshoworinterviewofanygreatpersonalitydon’t just stareatthepictures, try to followthewayparticipantsinteractwitheachother, carefullyobservetheiraccentandalsolearnnewwordsfromthem.
Be patient • Practice a lot. Whateverlanguageyouwant to masteron, try to interactinthesamelanguagewithyourfriendsandfamilyfortheperfectflowofwords. Never feelembarrassedifyouarewrong, learnfromyourmistakes. Standinfrontofthemirrorandspeak to yourself. Askyourselfquestionsandanswerthem. Beyourowncritic. It works.
Be confident • Nothingispossibleifyoudon’thavetherightapproachandattitude. Motivateyourself to communicateeffectively. Wheneveryoulearn a newword, treatyourselfwith a chocolate.
Be clear • Beveryclearwhatyouintend to communicate. Don’t just speakforthesakeofspeaking. Carefullyselectsensibleandrelevantwords to put yourthoughts intoa content to besharedwithothers. • Designyourcontentbykeepingthe audiences inmindanddon’tmake it complicated. Keep it simple.
Be a patient listener • Never interruptanyspeakerinbetweenTheotherindividualmightnotbeaslearnedasyou, butyoushouldalwaysrespecthisopinions. Eveniftheotherpersoniswrong, don’tcriticizehim; insteadwaitforyourturn to speak. Alwayslisten to theothersideofthestoryandthenonlygiveyourexpertcomments.
Image Never everpanicanddocreate a friendlyambiencewhiledelivering a presentation.Onehas to understandtheimportanceofnonverbalcommunicationaswell. Keep a controlonyourhandsandemotionswhilespeaking. Don’tplaywithyourpenorhandkerchiefand never smileunnecessarily.
Image • The audience will never bite you, sopleasedomakeaneyecontactwiththem. Donotforget to greetthemwellwith a warmsmile. • Oneneeds to beanextrovertandmustknowhow to brandoneself. Youmustknowhow to positionyourselfinthemarketplaceandimpressothers.
For your success Alwaysrememberconfidence, clarityinthoughts, practice, goodlisteningaswellasreadingskillsarethemain ingredients ofgoodcommunicationskills. Onehas to takegoodcareofalltheabove to emergeas a winnerandruletheworld.
Tips for professionals to improve communication Understandthesecondpartywell Thepitchandthetonemustalsobetakencareof. Whilesharinganyimportantinformation, doverifywiththe recipients whethertheyhaveunderstoodornot. Don’talwaysdependonverbalcommunication Thereshouldbetransparencyamongalltheteammembersandthesubordinatesmusthaveaneasyaccess to theirsuperiors. Themostimportantofallbeyourselfandbeveryconfident.