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Business Communications

Business Communications. Lesson Seven FJU/AIEDL Dr. M. Connor Based on Excellence in Business Communication,5/e Thill and Bovée. Case work. This week’s lesson will be your dealing with a number of different cases.

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Business Communications

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  1. Business Communications Lesson Seven FJU/AIEDL Dr. M. Connor Based on Excellence in Business Communication,5/e Thill and Bovée

  2. Case work • This week’s lesson will be your dealing with a number of different cases. • You will read the background material and then be given a task to follow based on that material. • You won’t have to use all the information given, but you should have the information you need. • You can make up names and such at will.

  3. Applying the three step writing process • Apply each step to the cases in this week’s homework. • Three steps are: • Planning cases • Writing cases • Completeing cases

  4. Planning cases • Analyze • What is your general purpose? • What is your specific purpose? • What do you want your readers to do? • Who are your readers? • Who are your primary audience? • What do readers have in common? • What is their general background? • How will they react?

  5. More on planning cases • Investigate • What information do readers need? • What facts must you gather? • Adapt • How will you establish credibility?

  6. Writing cases • Organize: • What is your main idea? • Will you use the direct or indirect approach? Why? • Compose • Will your tone be formal or informal? • Draft the message as discussed in the ”Your Task” section of the case.

  7. Completing cases • Revise • Use the Checklist for Revising Business Messages in the handout package to edit and revise your message for clarity. • Produce • What is the best way to distribute your message? By fax? By e-mail? By sealed envelope?

  8. More completing cases • Proofread • Proofread your message for errors in layout, spelling and mechanics.

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