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casting and communicating vision

casting and communicating vision. Creating Buy-in for the Next Big Thing. ?. vision. pave a long road of inspiration…before information. what is your next big thing?. Building project? Multi-site? ABF to small groups? New service time? New service style? New ministry? Others?.

jeremy-brown
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casting and communicating vision

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  1. casting and communicating vision Creating Buy-in for the Next Big Thing

  2. ? vision pave a long road of inspiration…before information

  3. what is your next big thing? • Building project? • Multi-site? • ABF to small groups? • New service time? • New service style? • New ministry? • Others?

  4. what we tend to do • Rousing “vision sunday” sermon • Announce initiatives • Charge to get on board • And we’re surprised when it doesn’t work?

  5. culprits of ineffective roll-out “Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.” -Evan McBroom Time ________ Familiarity ________

  6. what’s required? • Select a communication leader – a planner • Slow down - map out a communication plan • An intentional build-up of inspiration and information • Result = people so “get” the vision – they see it too and are ready to help make it happen

  7. start with a vision metaphor • clear rallying visual • cuts through clutter • bigger than a “series” • uniquely captures the essence of your vision

  8. develop a plan • Relational – vision is about people • Real – stories of real life change • Robust – pull out all the stops

  9. good shepherd lutheran church Naperville, Illinois

  10. TCI & Strategic Planning Communication Plan Building Expansion & Enhancements

  11. leaders’ concern “The last time we did a building project the needs were obvious to everyone in the church. This time the need is not as apparent. We’re concerned people won’t ‘get it’ and won’t get behind the project.”

  12. good shepherd vision To reach and transform spiritually distracted families in our local community so they come to know and love God.

  13. vision metaphor

  14. phases of communication • cast vision – 5 months • strategic objectives – 3 months • generosity – 3 months

  15. communication plan week by week message by message tactic by tactic

  16. leaders’ talking points

  17. leaders’ NOT talking points

  18. week by week

  19. lessons down & create a plan • slow _____________________________ • remember _________________________ • give people time to _______, ______ to, and ________ the vision • plan in ________ and stay at it over time • choose a communication ________ to develop your ______ where your people are discover adjust embrace phases leader plan

  20. questions? web: fishhook.us blog: evanmcbroom.com twitter: evanmcbroom email: evan@fishhook.us

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