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FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS

FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS. Timothy Maher. INTRODUCTION. Challenging Times Challenging Markets Changing Consumer Industry Consolidation Shrinking Revenue/profits. BACKGROUND INFORMATION United States. CHANGING CONSUMER EMERGING WORKFORCE DIFFERENT VALUES

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FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS

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  1. FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS Timothy Maher

  2. INTRODUCTION • Challenging Times • Challenging Markets • Changing Consumer • Industry Consolidation • Shrinking Revenue/profits

  3. BACKGROUND INFORMATION United States • CHANGING CONSUMER • EMERGING WORKFORCE • DIFFERENT VALUES • WORKPLACE DEMOGRAPHICS

  4. Emerging Workforce Has Different Values • Post war 57-74 • Leading edge boomer 48-56 • Trailing edge Boomer 37-47 • Generation X 26-36 • N Generation 18-25

  5. BACKGROUND INFORMATION United States • CHANGING CONSUMER • EMERGING WORKFORCE • DIFFERENT VALUES • WORKPLACE DEMOGRAPHICS

  6. How Workplace Demographics Are Evolving The US Workforce of the future will be: • Smaller • Elderly population will increase 80% by 2025, working age adults and children by only 15% • Less Male • Women will comprise 48% of the workforce by 2015 • More Ethnically Diverse • By 2025, nearly 40% of workers will be Hispanic, African-American, or Asian

  7. MARKET SIZE & SHARE 1981 –2001 US Imports • MARKET SIZE • MARKET SHARE: • PRODUCT TYPE • MARKET SHARE: • EXPORTING REGION

  8. Market Size :(US Imports) Average Annual Growth: 5% Compounded (Millions of Dollars) 345 333 264 242 122

  9. Share By Product Type US Imports (Millions of Dollars)

  10. Share By Exporting Region

  11. Market Size:1997 - 2001 • MARKET SIZE LAST 5 YEARS • US IMPORTS

  12. Market Size Last 5 Years (US Imports) Millions of Dollars 428 408 380 367 333

  13. Market Size Last 5 Years (US Imports)

  14. SALES BY RETAIL CHANNEL OF DISTRIBUTION • 2000 & 2001 Retail Sales Crystal Products • 2000 & 2001 Retail Sales Channel Of Distribution

  15. 2000 & 2001 Crystal Retail Sales 2001 Sales Totals $725 Million 5% Less Than 2000

  16. 2000 & 2001 Crystal Retail Sales 2001 Sales Totals $725 Million 5% Less Than 2000

  17. SALES OF CRYSTAL VS. GLASS • US Crystal & Glass Imports (1990-2000) • US Crystal & Glass Imports • Stemware • US Crystal & Glass Imports • Giftware

  18. US Crystal & Glass Imports1990-2000 Crystal Imports 3.5% Compound Annual Growth Glass Imports 8.4% Compound Annual Growth

  19. Crystal & Glass Imports - Stemware Millions of Dollars

  20. Crystal & Glass Imports - Giftware Millions of Dollars

  21. STRATEGIC ISSUES • Identifying Consumer Wants & Needs Vs. Identifying Consumer Lifestyles • Understanding Consumer Shopping Changes • Decline of Traditional Department Store • Emerging Channels of Distribution • Reduced Consumer Education-Communication • Reduced Consumer Choices • Consumer Focus Vs. Retailer Focus • Unique “Point Of View” Vs. Commodity Product Marketing (Price)

  22. INDUSTRY DIRECTION • Leaders Must Lead • Aspirational, Life Enhancing Product • Design & Quality As Strategic Imperatives • Diverse Channels Required To Reach Consumer Where They Now Shop • “Brand Building” Must Include All Aspects of Marketing Equation: • Product • Price • Place • Promotion

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