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FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS

Explore the changing dynamics of lead crystal consumer products market in the United States, with insights on evolving consumer behaviors, workforce demographics, market size, and strategic industry issues.

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FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS

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  1. FUTURE of LEAD CRYSTAL CONSUMER PRODUCTS Timothy Maher

  2. INTRODUCTION • Challenging Times • Challenging Markets • Changing Consumer • Industry Consolidation • Shrinking Revenue/profits

  3. BACKGROUND INFORMATION United States • CHANGING CONSUMER • EMERGING WORKFORCE • DIFFERENT VALUES • WORKPLACE DEMOGRAPHICS

  4. Emerging Workforce Has Different Values • Post war 57-74 • Leading edge boomer 48-56 • Trailing edge Boomer 37-47 • Generation X 26-36 • N Generation 18-25

  5. BACKGROUND INFORMATION United States • CHANGING CONSUMER • EMERGING WORKFORCE • DIFFERENT VALUES • WORKPLACE DEMOGRAPHICS

  6. How Workplace Demographics Are Evolving The US Workforce of the future will be: • Smaller • Elderly population will increase 80% by 2025, working age adults and children by only 15% • Less Male • Women will comprise 48% of the workforce by 2015 • More Ethnically Diverse • By 2025, nearly 40% of workers will be Hispanic, African-American, or Asian

  7. MARKET SIZE & SHARE 1981 –2001 US Imports • MARKET SIZE • MARKET SHARE: • PRODUCT TYPE • MARKET SHARE: • EXPORTING REGION

  8. Market Size :(US Imports) Average Annual Growth: 5% Compounded (Millions of Dollars) 345 333 264 242 122

  9. Share By Product Type US Imports (Millions of Dollars)

  10. Share By Exporting Region

  11. Market Size:1997 - 2001 • MARKET SIZE LAST 5 YEARS • US IMPORTS

  12. Market Size Last 5 Years (US Imports) Millions of Dollars 428 408 380 367 333

  13. Market Size Last 5 Years (US Imports)

  14. SALES BY RETAIL CHANNEL OF DISTRIBUTION • 2000 & 2001 Retail Sales Crystal Products • 2000 & 2001 Retail Sales Channel Of Distribution

  15. 2000 & 2001 Crystal Retail Sales 2001 Sales Totals $725 Million 5% Less Than 2000

  16. 2000 & 2001 Crystal Retail Sales 2001 Sales Totals $725 Million 5% Less Than 2000

  17. SALES OF CRYSTAL VS. GLASS • US Crystal & Glass Imports (1990-2000) • US Crystal & Glass Imports • Stemware • US Crystal & Glass Imports • Giftware

  18. US Crystal & Glass Imports1990-2000 Crystal Imports 3.5% Compound Annual Growth Glass Imports 8.4% Compound Annual Growth

  19. Crystal & Glass Imports - Stemware Millions of Dollars

  20. Crystal & Glass Imports - Giftware Millions of Dollars

  21. STRATEGIC ISSUES • Identifying Consumer Wants & Needs Vs. Identifying Consumer Lifestyles • Understanding Consumer Shopping Changes • Decline of Traditional Department Store • Emerging Channels of Distribution • Reduced Consumer Education-Communication • Reduced Consumer Choices • Consumer Focus Vs. Retailer Focus • Unique “Point Of View” Vs. Commodity Product Marketing (Price)

  22. INDUSTRY DIRECTION • Leaders Must Lead • Aspirational, Life Enhancing Product • Design & Quality As Strategic Imperatives • Diverse Channels Required To Reach Consumer Where They Now Shop • “Brand Building” Must Include All Aspects of Marketing Equation: • Product • Price • Place • Promotion

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