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Navigating Digital Landscapes: Insights from Sky News' Audience Development Editor

Join Richard Evans, Sky News' Audience Development Editor, as he delves into the power of digital and social media, discussing challenges faced and future trends. Learn how Sky News covered #GE2015 and effectively engages global audiences through various platforms.

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Navigating Digital Landscapes: Insights from Sky News' Audience Development Editor

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  1. Exploring Digital Futures

  2. INTRODUCTIONRichard Evans, Audience Development Editor, Sky NewsSocial Media, Digital Partnerships, Data and Analytics - Power of digital & social media- Digital challenges- Digital futures- How we covered #GE2015

  3. POWER OF DIGITAL & SOCIAL MEDIA38 million British people have active social media accounts.That’s 59% of the population.2 billion people globally have active social media accounts.1.65 billion of those are on mobile.Connects people on issues relevant to them, taking location out of the equation.

  4. POWER OF DIGITAL & SOCIAL MEDIATransforms local stories to global stories in an instant and vice versa. All stories are local stories.Engages audiences on their terms

  5. POWER OF DIGITAL & SOCIAL MEDIAConnecting people:GoodStand Up Be Counted#IceBucketChallenge - $115m raised for MND #JeSuisCharlie

  6. POWER OF DIGITAL & SOCIAL MEDIAConnecting people:BadISIS recruitmentSuper injunctions broken#WhyIStayedSainsbury’s backfire

  7. POWER OF DIGITAL & SOCIAL MEDIAWhere local becomes global:Alan Barnes - £200k raised St Albans sinkholeMark Stone arrested in China

  8. DIGITAL CHALLENGESPublishers can easily lose control on socialIndividual strategies needed for different platformsNative is kingNew platforms and technology continuously emerging

  9. DIGITAL FUTURESTreat each platform individually Utilize social but don’t bank everything on itVirtual reality

  10. HOW SKY NEWS COVERED #GE2015#AskTheLeaders150 camera projectTwitter results service Viral videos

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