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Ericson University November 2013

Ericson University November 2013. Antimicrobial Wiring Devices. Antimicrobial (AM) Wiring Devices. Introduction Overview Sales Collateral Launch Target Markets Target Customers Product Samples Product Availability Pricing. Introduction.

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Ericson University November 2013

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  1. EricsonUniversityNovember 2013

  2. Antimicrobial Wiring Devices

  3. Antimicrobial (AM) Wiring Devices • Introduction • Overview • Sales Collateral • Launch • Target Markets • Target Customers • Product Samples • Product Availability • Pricing

  4. Introduction What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway? • The ONLY AM Wiring Devices Available • Clear Product Differentiation • Undeniable Value Proposition • Unique Leverage / Positioning • Distribution Tipping Point • Peace of Mind and Security

  5. Overview • What Does Antimicrobial Mean? • Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply • Surface Area Is Undesirable for Microbial Population / Growth

  6. Overview • How Is It Measured? • Log Kill, Percent Kill, Log Reduction • Measure of the Starting Population Minus the Number of Surviving Organisms • Results Reported as a Logarithm of the Killed Organisms • Log Kill • Percent Kill

  7. Overview • Example • Starting Population = 1,000,000 Organisms • Surviving Population = 750 Organisms • Log Kill: = Log (1,000,000 – 750) = Log (999,250) = 5.9997 • Percent Kill: = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9%

  8. Overview • How Do AM Wiring Devices Work? • Antimicrobial Additives Embedded in Polymer • All Components Are Treated • Inhibits / Reduces / Controls Growth • Bacteria • Molds • Mildews • Fungi

  9. Overview • How Do AM Wiring Devices Work? • Not a Surface Treatment • Additives Embedded in Polymer • Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity • Antimicrobial Additives Bloom To Surface If Nicked or Scraped • Resistant to High Pressure Hose-down • Will Not Wash Off

  10. Overview • Ericson AM Wiring Device Performance • Escherichia (E.Coli) • Gram (-) • Log Reduction > 4.8 • Log Reduction > 99.998% • Staphylococcus (Staph) • Gram (+) • Log Reduction > 3.9 • Log Reduction > 99.98% Woodhead Device Ericson Device

  11. Overview • Ericson AM Wiring Device Performance • Patent Pending • UL Listed • Made In The USA • Independently Tested and Certified by Industry's Most Well Respected Laboratory • JIS Z2801 Bacterial Challenge

  12. Overview • What You Can’t Say • Perma-Kleen … • Kills Germs and Bacteria • What You Can Say • Perma-Kleen … • Inhibits the Growth of Bacteria • Reduces the Growth of Bacteria • Controls the Growth of Bacteria

  13. Datasheet

  14. Datasheet

  15. Datasheet

  16. Datasheet

  17. White Paper

  18. Markets • Target Markets • Poultry Processing • Seafood Processing • Meat Processing • Pharmaceutical Processing • Food Packaging • Food Preparation • Agriculture • Beverage Processing • Medical / Health Care

  19. Customers • Target Customers • Initial Focus on Food / Beverage Processing • Regional Targets Identified • Target Positions • Management Levels with Vested Interested • Safety / Quality • Plant Management • Corporate Management / Engineering

  20. Product Samples • Sales Rep • Samples Available Upon Request • Customer • Samples Available Upon Request • Some Customers Will Test / Validate Performance • Availability • Rep Samples • 2 – 3 Weeks • Customer Samples • Currently Available

  21. Launch • Strategy • Initially Focused on Key Customer Penetration • Broad Introduction to Follow • Pricing • Currently Available • Contact RSM or SSR • Availability / Delivery • 2 – 3 Weeks ARO

  22. Product Configurator Update

  23. EricsonUniversityNovember 2013

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