Harnessing the power of new media in your ministry

1. Harnessing the power of new media in your ministry By Lisa Hendey & Matthew Warner

3. TextBLOGto 84576(for notes, links & more from this session) blog.flockNote.com

4. @flockNotefacebook.com/flockNote

5. @MatthewWarnermatt@flockNote.com

6. Lisa M. Hendey • Lisa Hendey = “CatholicMom.com” • Twitter.com/LisaHendey • Facebook.com/LisaHendey • YouTube.com/LisaHendey

7. “ New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age. - 45th World Communications Day

8. 45th World COMMUNICATIONS DAY • Truth • Proclamation • Authenticity of Life

9. 46th World COMMUNICATIONS DAY • Silence and Word: Path of Evangelization • Value of silent reflection • Necessity of finding quiet in an increasingly busy world

10. Vatican Blogger Meeting

11. Current Trends – “Reality” • 80% of Americans use social media • 79% of all adults use the internet (95% of young adults) • 80% of Americans use email • 68% of churchgoers want to connect with their Church via social media

12. Current Trends – “Reality” • 71% of online Americans use video-sharing sites • The average teenager sends out 50 txt msgs / day • 85% of adults use cell phones & 35% use smartphones • e-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%) Pew Internet Data

13. Stickiness: SNS Frequency of Use Pew Internet June 2011

14. Current Trends – Millennial Catholics • 22% have read diocesan newspaper (only 4% online) • 70% have no awareness of print Catholic magazines & newspapers • 43% self report as “Catholic” on social networking sites • 8% read religious or spiritual blogs Catholic Media Use in the US, CARA 8/11

15. 5 New Media Rules of Ministry Communication

16. Rule #1The parishioner is in control

17. Respect their time & attention

18. Make it easy for them to connect

19. Speak to people in the waysthey want to listen …which means using new media.

20. Listen more than you talk.

21. Rule #2Your website matters

22. Your website matters • Leaves lasting first impression of your parish • Avoid committing “deadly sins” • Website is your New Media home base • Information resource • Connection to community

23. Your website matters • Invest in a great website presence • Have multiple authors involved • Observe USCCB guidelines • Offer online registration & tithing • Tell your parish story • Reach out to inquirers & fallen-away

24. What parishioners want • Priestly presence • Ministry schedule information • Homilies available online • Q & A with Pastor • Photos, photos, photos • Religious education resources • Opt-in text reminders • Bulletin online early • Mobile version • Online Forms and registration • Active Facebook presence for wired parishioners and teens • Online stewardship • Ride sharing resources

28. Rule #3Reach people where they already are

29. Being present is not enough

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32. Social Network

33. Engaging Dialogue • Talking WITH Listening and Relating WEB 2.0 Broadcasting -> Monologue -> Talking AT -> Informing ->

34. How? How NOT to...

35. views followers fans traffic hits PEOPLE likes klout shares $$$ comments visitors “friend” counts

36. If you shoot for quantityat the expense of quality, you’ll end up with neither.

37. Build your social network uponmeaningful relationships

38. Social Network =Connection + Content

39. How the conversation happens Connection Content The occasion for the conversation

40. 5 Quick Tips for Building Connections

41. #1 Use other social networks

42. #2 Don’t forget email Examples: Feedburner.com & Aweber.com(for blogs) Constant Contact & Mailchimp(email marketing) flockNote.com(Catholic parishes, dioceses, orgs)

43. #3 Use text messaging

44. #4 Encourage social commenting

45. #5 Use multimedia

46. Rule #4Don’t give up

47. Don’t give up • “Be not afraid” • Tap into local and diocesan talent & resources • Explore affordable cloud-based solutions: Wordpress, Drupal, Google

48. Rule #5Engage their hearts first

49. 3 Reasons for lack of participation • People aren’t inspired • We’re in maintenance mode • Parishioners don’t trust us

50. Technology is not going to bring people back to the church. You are. People are. And through building meaningful relationships.