360 likes | 533 Views
Harnessing the power of social media IN THE FIRE SERVICE. Martha Murphy, Office of the Fire Marshal OAFC Conference April 30, 2011. What is Social Media?. What’s The Point?. The Point is … . Connecting Sharing Participating. What do these mean? . Facebook & LinkedIn. Facebook.
E N D
Harnessing the power of social media IN THE FIRE SERVICE Martha Murphy, Office of the Fire Marshal OAFC Conference April 30, 2011
The Point is … Connecting Sharing Participating
Facebook & LinkedIn Facebook LinkedIn • Manage events • Posts • Photos • Links • News, articles • Professional profile • Resume • Work connections • Online rolodex • Career builder • Networking Friends Fans Likes
Twitter • Messaging service known as microblogging …Communicate in 140 characters or less • Promotions, events • Most importantly • Start a conversation … what are you doing? • Create a voice – be an expert • Gain followers
Blogs Blogger and WordPress • User-centered website • Prove yourself expert in your field • Post video, podcasts, photos • Feed to twitter • Subscribe via RSS • Find Blogs – Google Blog Search
YouTube & Flickr YouTube – Videos Flickr - Photos • Post user-generated videos • Mainstream media • Public relations • Enhances Blog, Twitter feed • Profile • Friends • Groups (firefighter) • Stream to website • Share photos • Event Photos
RSS & Podcasts RSS Feeds Podcasts • Really Simple Syndication • No need to check for site updates • Subscribe to many sites • Syndicate to Blog, Twitter, Facebook • Digital media files – audio or video • Subscribe to podcasts via RSS • Listen/view on computer or MP3 player
Facebook • Fire departments, Fire associations, Government • Community outreach • Emergency preparedness • News, events, fundraisers • Recruitment • NFPA, FEMA, Brampton, Burlington, Toronto, Niagara Falls, Belleville
Examples of Facebook NFPA Brampton Fire
Twitter • Short posts 140 characters • Fire Department – emergency response, fire incidents, public safety messages, promo events • Citizens – emergency, disaster, fire, community • Searchtwitter.com – search on hashtags • Re-tweeting • Tweetdeck • Twitterfeed • Twitpic
YouTube • Post fire department content – PSA’s, safety messages, recruiting, events • View videos by media, citizens on a local incident • Search channels – Barrie Fire, NFPA, FEMA • Search “your town” + fire .. Citizens may have taken video • Add to official website, blog, Facebook
Examples of YouTube Barrie Fire Channel FEMA Channel
RSS Podcast • “Subscribing” to content via RSS • Fire Dept. can add RSS link to official website, Blog, Twitter, Facebook, YouTube … • Podcasts – NFPA, FEMA, FireChief, Firehouse • Syndicated via RSS • Content “pushed to you”
Share Link Share Link http://www.getprepared.gc.ca/
Layers of Presence & Accessibility Belleville Fire & Emergency Services Website Facebook Logo
Evaluate your message What are you trying to accomplish? What message are you conveying? Who will maintain information? How will you measure success? Choose tool to match message!
Keys to Consider Keys Points …
Social Media Assignment SearchTwitterhttp://search.twitter.com/ use #tags – #tsunami ,#leafs , #yourcity (#Petrolia) Facebook – set up an account www.facebook.com… be a friend to Brampton, Burlington, Niagara, Belleville Fire, NFPA, FEMA …follow their posts …comment back! YouTube – search for fires in your community – what are citizens posting? Check out channels – CTV, Barrie Fire, NFPA
Resources Add to Your Social Media Network: Barrie Fire Belleville Fire Brampton Fire Burlington Fire Niagara Falls Toronto Fire • Fire Chat – OFM Social Media links http://www.ofm.gov.on.ca/en/Library/fire%20news/Social%20Media.asp • Social Media & Fire Service Part I-III Ontario Fire Service Messenger by Martha Murphy • Sticks & Stones by Larry Weber • Brampton Fire - Phillip Shuster www.brampton.ca • Charlotte Fire Dept –Mark Basnighthttp://markbasnightcfdpio.blogspot.com/
Thank You … Questions? martha.murphy@wst.gov.on.ca