Strategic prospective in rural tourism

1. Strategic prospective in rural tourism 3rd European Congress on Rural Tourism September 27th and 28th, 2007 Eger , HUNGARY

2. Strategic prospective in rural tourism I – Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holiday cottage and guest houses" study 3rd European Congress on Rural Tourism, Eger, HUNGARY

3. Why ? Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Neither forecast, nor prediction, but… Prospective • Think about the future… to act in the present • Few thought and few studies • To promote a "strategic stakeholder" 3rd European Congress on Rural Tourism, Eger, HUNGARY

4. How ? Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • The European University on Rural Tourism organised by SOURCE, in La Bourboule (Auvergne, September 2006) • Debates and collective production • Book "Tourism in rural areas : scripts for the future" • Seven fields for investigation 3rd European Congress on Rural Tourism, Eger, HUNGARY

5. Set of problems Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study In a context of globalisation : • Which tourism models ? • Which customers, which users ? • Which organisations ? • Which destinations ? • Which policy ? 3rd European Congress on Rural Tourism, Eger, HUNGARY

6. PROSPECTIVE + STRONG TRENDS DEFINITE CHOICES MAIN UNCERTAINTIES IMPORTANCE STAKES CHALLENGES STRATEGICLEVERS STRATEGY _ _ + COMMAND The method Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study 3rd European Congress on Rural Tourism, Eger, HUNGARY

7. Strong trends Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Senior tourism • Cultural mediation • The bursting of expectations • "first-rate" • Short holidays • Low season tourism • The internet • Spreading the information • Climate change 3rd European Congress on Rural Tourism, Eger, HUNGARY

8. Main uncertainties Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Leaving or staying at home ? • Changes and clashes in rural areas • Terrorist risk • Rules and public assistance 3rd European Congress on Rural Tourism, Eger, HUNGARY

9. Definite choices and strategic levers Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Regulation bound and no choice • Quality in rural tourism • Reorganizing the territory • Stakeholders’ training • Innovation 3rd European Congress on Rural Tourism, Eger, HUNGARY

10. Stakes under strain Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • "First-rate" product and/but standardization • Local governance and/but private interest • Professionalisation and/but public assistance • Permanence and/but change in of rurality rural areas 3rd European Congress on Rural Tourism, Eger, HUNGARY

11. Evolutions of the rural tourist accommodation Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study Self-catering holiday cottage and guest houses in the Massif central 3rd European Congress on Rural Tourism, Eger, HUNGARY

12. Strong trends and weak signals Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Strong trends… • Demand • Competition • Public assistance • Weak signals… • Products • Stakeholders 3rd European Congress on Rural Tourism, Eger, HUNGARY

13. Main uncertainties Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • The future of rural area • The effects of competition • Stakeholders and their organisations • Public assistance 3rd European Congress on Rural Tourism, Eger, HUNGARY

14. Stakes and strategies Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Supply quality and innovation • Organisation of the territory in network • Professionalisation 3rd European Congress on Rural Tourism, Eger, HUNGARY

15. Some scripts for the next 10 years Framework I - Context II – Results of the European University on Rural Tourism III – Results of the "self-catering holyday cottage and guest houses" study • Luxurious tourism in rural area • Decreasing of rural tourism • Typical tourism in rural area • Rural tourism in network 3rd European Congress on Rural Tourism, Eger, HUNGARY

16. Strategic prospective in rural tourism Thanks for your attention 3rd European Congress on Rural Tourism, Eger, HUNGARY