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The EAC Rebranding Task Force presents

The EAC Rebranding Task Force presents. The same organization. The Editors’ Association of Canada Just…. A new visual identity. Bilingual. Unilingual. Branches and Twigs. A new colour palette. Modern Bold Dynamic. Secondary. Primary. A new typography. LATO (GOOGLE FONT)

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The EAC Rebranding Task Force presents

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  1. The EAC RebrandingTask Forcepresents

  2. The same organization The Editors’ Association of Canada Just…

  3. A new visual identity Bilingual Unilingual Branches and Twigs

  4. A new colour palette • Modern • Bold • Dynamic Secondary Primary

  5. A new typography LATO (GOOGLE FONT) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

  6. For every organization with communication needs, there’s an EAC editor out there with the skills to satisfy. TARGET Messaging for specific audiences TONE Plays on words, creative, sense of humour TEXT APPEAL Use copy that attracts attention Editors enhance your message TEXTUAL REVOLUTION Effective communication in a cross-platform world CONSENSUAL TEXT Collaborative and cooperative Editors work with you and your ideas PRACTICE SAFE TEXT Use protection. Hire an editor. And voice

  7. Illustrations • Fun • Creative • Alive

  8. Brand expression Ads and merchandise

  9. Brand expression Website

  10. Brand expression Website (alternate slide) Untangle your communication. Untangle your communication.

  11. Brand expression Internal web page (branch)

  12. Brand expression Internal web page (branch seminar)

  13. Brand expression Social media

  14. Brand expression Social media

  15. Reasons for rebranding? • Because we need to be current and relevant! • Because we need to increase membership. • Because we need to retain a bigger percentage of memberships.

  16. Because… it’s time!

  17. Our position We are Canada’s only national editorial association.

  18. Our mission • To advance • To support • To educate • To inform

  19. Our message The three pillars: • Market (recognition, jobs) • Community & Networking (recruitment, retention, enhancing the profession) • Best practices (training, education, excellence)

  20. The Market • Creating awareness for editorial services • Providing awareness of markets • Putting editors together with jobs • Providing access to editors through the web

  21. Community & Networking • Being the hub for editors • Sharing ideas and insights • Linking between national, regional, local • Networking through conferences and workshops

  22. Best Practices • Setting the standards for professional editing • Supporting /advancing editors at various career stages • Providing expertise, leadership and education • Advocating for editors and the profession

  23. Editors Canada Task Force Leader: Melva McLean Members: Tina Dealwis, Marlene Dong (to Jan 2014), Namita Kumar, Andrew Wright NEC Reps: Gael Spivak (to Jan 2014), Moira White National Office Reps: Carolyn Burke and Michelle Ou

  24. Editors Canada Task Force Contact: branding@editors.ca

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