Unveiling Systemic Propaganda: The Model, Techniques, and Impact

1. Propaganda

2. Propaganda has Two Types: • Simple Propaganda • Systemic Propaganda (Propaganda Model)

3. Propaganda has Two Types: • Simple Propaganda • Assertions in Media • Systemic Propaganda (Propaganda Model) • Omissions in Media

4. Propaganda has Two Types: • Simple Propaganda • Assertions in Media • Targeted Messages • Systemic Propaganda (Propaganda Model) • Omissions in Media

5. Propaganda has Two Types: • Simple Propaganda • Assertions in Media • Targeted Messages • Purposeful Transmission • Systemic Propaganda (Propaganda Model) • Omissions in Media • Non-Transmission • Purposeful • Non-Purposeful

6. Simple Propaganda “Propaganda is a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels.” Richard Alan Nelson, A Chronology and Glossary of Propaganda in the United States, 1996

7. Simple Propaganda

8. Simple Propaganda

9. Simple Propaganda

10. Simple Propaganda

11. Simple Propaganda

13. Simple Propaganda

15. Simple Propaganda

16. Simple Propaganda

17. Simple Propaganda

18. Simple Propaganda

21. Simple Propaganda

22. Obama Girl

23. Simple Propaganda

24. Simple Propaganda

25. Simple Propaganda

26. Simple Propaganda

27. Simple Propaganda?

28. Are Either of these Propaganda?

29. Are Either of these Propaganda?

30. Simple Propaganda

31. Singular Existential Threat ? ? ? ? ? ? ? ?

32. Singular Existential Threat “The art of leadership, as displayed by really great popular leaders in all ages, consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention into sections. The more the militant energies of the people are directed towards one objective the more will new recruits join the movement, attracted by the magnetism of its unified action, and thus the striking power will be all the more enhanced.” —Hitler in Mein Kampf (My Struggle)

33. Singular Existential Threat “The leader of genius must have the ability to make different opponents appear as if they belonged to the one category; for weak and wavering natures among a leader's following may easily begin to be dubious about the justice of their own cause if they have to face different enemies.” —Hitler in Mein Kampf (My Struggle)

34. Accusations are Reflections “As a general principle, Jewry carries on its campaign in the various countries by the use of arguments that are best calculated to appeal to the mentality of the respective nations and are most likely to produce the desired results; for Jewry knows what the public feeling is in each country.” —Hitler in Mein Kampf (My Struggle)

35. Omnipresent Enemy “Hence it is that at the present time the Jew is the great agitator for the complete destruction of Germany. Whenever we read of attacks against Germany taking place in any part of the world the Jew is always the instigator.” —Hitler in Mein Kampf (My Struggle)

36. Anti-Americanism(as global propaganda)

37. A Sad Story:“America must be behind it…”

38. Systemic Propaganda(Propaganda Model)

39. How many Iraqi civilianshave died in the Iraq War? • 9,000 • 50,000 • 92,000 • 151,000 • 655,000 • 1,033,000 (total: civilians, soldiers, insurgents)

40. How many Iraqi civilianshave died in the Iraq War? • 9,000 • 50,000 • 92,000 (Iraq Body Count) • 151,000 (WHO, 2008) • 655,000 (John Hopkins University, 2006) • 1,033,000 (ORB survey of Iraq War casualties)

41. How many U.S. soldiersdied in Vietnam? • 6,000 • 58,217 • 110,342 • 164,450 • 240,000

42. How many U.S. soldiersdied in Vietnam? • 6,000 • 58,217 • 110,342 • 164,450 • 240,000

43. But what has been omitted from these numbers? • http://civilians.info/iraq/

44. The Propaganda Model • Systemic biases in the mass media • Explains them in terms of structural economic causes • Noam Chomsky and Edward S. Herman

45. The Propaganda Model:The Five Filters • Ownership of the medium • Medium's funding sources • Sourcing • Flak • Anti-communist ideology

46. The Propaganda Model:The Five Filters • Ownership of the medium • Corporations • To survive they must maximize profit and thus sacrifice news objectivity

47. The Propaganda Model:The Five Filters • Ownership of the medium • Medium's funding sources • Advertising • Interests of advertisers come before reporting the news • the news itself is nothing more than "filler" to get privileged readers to see the advertisements

48. The Propaganda Model:The Five Filters • Ownership of the medium • Medium's funding sources • Sourcing • Need for continuous flow of information • Government bodies • provide them with facilities in which to gather • give journalists advance copies of speeches and forthcoming reports • schedule press conferences to meet news deadlines • Media savvy language

49. The Propaganda Model:The Five Filters • Ownership of the medium • Medium's funding sources • Sourcing • Flak • negative responses to a media statement or program • En masse • White House • Political Campaigns

50. The Propaganda Model:The Five Filters • Ownership of the medium • Medium's funding sources • Sourcing • Flak • Anti-communist ideology • anti-ideology • exploit fear and hatred of nemesis • fundamentally compromised due to fall of USSR • Replaced with anti-terrorism