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The Alignment-Interest and Influence Matrix (AIIM)

The Alignment-Interest and Influence Matrix (AIIM). 1. Map actors on the matrix. 2. Which are the most influential?. High. Develop enthusiasm to address topic. Learn in partnership. General level of alignment. Develop awareness and enthusiasm. Challenge existing beliefs. Low. Low. High.

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The Alignment-Interest and Influence Matrix (AIIM)

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  1. The Alignment-Interest and Influence Matrix (AIIM) 1. Map actors on the matrix 2. Which are the most influential? High Develop enthusiasm to address topic Learn in partnership General level of alignment Develop awareness and enthusiasm Challenge existing beliefs Low Low High Interest in specific topic

  2. Examples

  3. Media, dissemination, information Different strategies for groups of stakeholders Community of Practice TOUGH! Pilots and evaluations of projects

  4. How to use the Alignment- Interest and influence Matrix? • What do you need? • A flipchart • Markers of different colours • A diverse group with knowledge on the topic to address • Prepare by drawing the matrix on the flipchart paper. Only the axis. Do not include the recommendations inside each quadrant.

  5. How to use the Alignment- Interest and influence Matrix? In a group, answer 6 questions: • Who are the actors you work with directly and who participate in the process? • List them on a piece of paper or on an empty flipchart 2.How do all these stakeholders currently map to the Alignment-Interest Matrix? • Map the actors on the matrix • Consider trends by drawing arrows to illustrate the direction in which they are headed 3. Which are the most influential actors? • Draw a circle around the most influential actors

  6. How to use the Alignment- Interest and influence Matrix? 4. Consider what should be done for the actors in each quadrant. 5. Which are the corporate priorities/mandate of the group/organisation? 6. Which actors should we focus on?

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