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The First 100 Days: Communicate, Communicate, Communicate

The First 100 Days: Communicate, Communicate, Communicate. Susie Meade Winterset Community Schools Jarrett Peterson Ankeny Community Schools. Communication is More Than Talking. Listening Non -verbal Emotional Awareness Stress Management

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The First 100 Days: Communicate, Communicate, Communicate

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  1. The First 100 Days: Communicate, Communicate, Communicate Susie MeadeWinterset Community Schools Jarrett Peterson Ankeny Community Schools

  2. Communication is More Than Talking • Listening • Non-verbal • Emotional Awareness • Stress Management • Mindset -----transparency and customer service

  3. Total Misunderstanding https://www.youtube.com/watch?v=aOd1jIDCeN8

  4. Good Communication Is • Frequent • Recurring • Targeted to specific audiences • Multi-channels (can be the same message)

  5. Get to Know the Culture of Communication in Your District • How are they already communicating? • What are the expectations? Board, Internal, External • What is missing? • What can be built and sustained in a reasonable amount of time?

  6. Develop an Entry Plan Heavy on Communication

  7. Communicating with the Board of Education • Communicate to their preferences • Communicate consistently • Err on over communication • Provide processing time • The Friday Update – Vision Areas

  8. Friday Update Template

  9. Communicating with the Administrative Team • Regular meetings (group and 1:1) • Keep them informed – include in the Friday Update • Involve them in the development of processes • Be accessible 24/7 • Let them do their job and offer help often

  10. Communicating with the Staff • Get to know them (associations first, all second) • Be visible in buildings and district events • Face to face most effective • Email updates every couple of weeks • Roundtable opportunities • Praise and recognize people (be specific, aligned to goals) • Don’t forget the support staff

  11. Communicating With and Being Involved in the Community • Traditional modes – newsletters, annual reports, press releases • Social media – dynamic website a must, Facebook, Twitter • Try new ways – electronic backpack, weekly e-mails • Emergency communication system • Get to know the media and develop a positive relationship

  12. Key Things to Remember About Communication Know How to Spell! https://www.youtube.com/watch?v=z8nqi-RrfX0

  13. Key Things to Remember About Communication • Don’t assume people know • Communicating once won’t do it (7 Times 7 Ways Rule) • Multiple generations to hit – think about the different modes of communication each use

  14. Key Things to Remember About Communication • Develop a plan and dedicate resources • Determine what do you want people to know and do • Answer who, what, where, when, why and what’s in it for me • Target the 60 (20-60-20)

  15. Key Things to Remember About Communication • Communication is a lot like teaching • Old way – I teach, You learn • New way – Needs to be explicit --I do, We do, You do together, You do alone

  16. Key Things to Remember About Communication • Writing will most likely be the first impression people get of you • 6th grade level–now 3rd grade level (!) • Main point should be the first sentence or paragraph

  17. Key Things to Remember About Communication • Limit “educationese” • Assessment • Cohort • Differentiation • Kiddo

  18. Key Things to Remember About Communication • Avoid alphabet soup • SIAC, PTO, PBIS, BOE, SAI, AEA, ACT, ESL, TQ & TL -- OMG!

  19. Sometimes It’s Not What But How You Say It https://www.youtube.com/watch?v=uquRRrJh-L0

  20. Lastly, • Treat people as you would want to be treated • Be honest, straightforward, and sincere • Saying, “I’m not sure about that and I’ll get back to you” is okay • Lead by example • Hire good people and give them the tools to effectively communicate

  21. Questions

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