Action Plans - the SMART Way

1. Action Plans - the SMART Way Climbing to New Heights

2. What Action Plans are NOT • Busywork • An assignment to turn into your RDOS • Restating your calendar • A “to-do” list • Your job description

3. What Action Plans ARE • A roadmap to assist you meeting your key strategic objectives • An ongoing dialog with your team members • Behavior Modification • Accountability

4. Prism SMART Plans

5. Your objective is targeting a specific NEED for your hotel. Increase dinner Average Check by $6.50.

6. What areas are you going to target in order to achieve that objective? Increase dinner Average Check by $6.50. Weddings on the books Bar/Bat Mitzvahs Corporate Groups

7. HOW are you going to target them – what SPECIFICALLY are you going to do? Increase dinner Average Check by $3.50. • Have an upsell entree at every tasting. • Call each bride and advise new special to add coffee and pastry station. Weddings on the books • Create kid‘s sweet table package and show photos to sell. • Offer Prayer package to include Challa, wine on tables and grape juice for kids. Bar/Bat Mitzvahs • Increase dinner menus by $2.00. • Do themed dinners that include stations and décor in the price for upsells. • Bring meeting planner in for tasting. Corporate Group

8. What do you need to complete these action steps? Increase dinner Average Check by $3.50. • Have an upsell entree at every tasting. • Call each bride and advise new special to add coffee and pastry station for XX pp. Weddings on the books Photo of coffee station set up • Create kid‘s sweet table package and show photos to sell. • Offer Prayer package to include Challa, wine on tables and grape juice for kids. Bar/Bat Mitzvahs Photo of sweet table • Increase dinner menus by $2.00. • Do themed dinners that include stations and décor in the price for upsells. • Bring meeting planner in for tasting. • New menus for Corp Groups • Décor for themes Corporate Group

9. What SPECIFICALLY are you hoping to achieve with these actions? Increase 3rd quarter catering & banquet dinner Average Check by $3.50. • Have an upsell entree at every tasting. • Call each bride and advise new special to add coffee and pastry station for $8.00 pp. Increase entrée for 7 weddings by end of year. Sell 4 stations Weddings on the books Photo of coffee station set up • Create kid‘s sweet table package and show photos to sell. • Offer Prayer package to include Challa, wine on tables and grape juice for kids. • Sell 2 sweet tables • Sell 4 prayer packages Bar/Bat Mitzvahs Photo of sweet table • Increase dinner menus by $2.00. • Do themed dinners that include stations and décor in the price for upsells. • Bring meeting planner in for tasting. • Book 3 new dinners, 2 of which themed. • New menus for Corp Groups • Décor for themes Corporate Group

10. WHEN will you be completing each of these actions? Increase 3rd quarter catering & banquet dinner Average Check by $3.50. • Have an upsell entree at every tasting. • Call each bride and advise new special to add coffee and pastry station for $8.00 pp. Increase entrée for 7 weddings by end of year. Sell 4 stations Weddings on the books Photo of coffee station set up • Ongoing • 8/1/2011 Ongoing?? • Create kid‘s sweet table package and show photos to sell. • Offer Prayer package to include Challa, wine on tables and grape juice for kids. • Sell 2 sweet tables • Sell 4 prayer packages Bar/Bat Mitzvahs Photo of sweet table • 7/16/11 • 7/5/2011 • Increase dinner menus by $2.00. • Do themed dinners that include stations and décor in the price for upsells. • Bring meeting planner in for tasting. • Book 3 new dinners, 2 of which themed. • New menus for Corp Groups • Décor for themes • 6/28/11 • 7/9/11 • Ongoing Corporate Group

11. Ongoing?? Yes, Ongoing. It can still be measured. At the end of the quarter, we can measure that we did 8 food tastings and offered upsells at ALL 8. But when writing plan, we don’t know how many, or when we will have them. But it still HAS TO BE MEASURED.

12. At the end of the plan, did you achieve your objective? What worked, what didn’t? Increase 3rd quarter catering & banquet dinner Average Check by $3.50. • Have an upsell entree at every tasting. • Call each bride and advise new special to add coffee and pastry station for $8.00 pp. Increase entrée for 7 weddings by end of year. Sell 4 stations Weddings on the books Photo of coffee station set up • Ongoing • 8/1/2011 • Create kid‘s sweet table package and show photos to sell. • Offer Prayer package to include Challa, wine on tables and grape juice for kids. • Sell 2 sweet tables • Sell 4 prayer packages Bar/Bat Mitzvahs Photo of sweet table • 7/16/11 • 7/5/2011 • Increase dinner menus by $2.00. • Do themed dinners that include stations and décor in the price for upsells. • Bring meeting planner in for tasting. • Book 3 new dinners, 2 of which themed. • New menus for Corp Groups • Décor for themes • 6/28/11 • 7/9/11 • Ongoing Corporate Group Increased Average Check by $3.53. Sold 4 coffee stations for weddings and 2 for Bar Mitzvahs (big hit). But no sweet tables sold. 2 out of 4 prayer packages went but at a lower price. Themed dinners were great, sold all three to groups with tastings. Menu price increase went without complaint.

13. SMART

14. Another Example - SMART

15. Your Table Assignment… • Pick one of your Key Strategies you just determined and write your action plans for that need. Be SMART. • Don’t worry so much now about who is going to do them. Just determine what needs to get done to achieve your objective. • You will be presenting them to your table groups.