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CINEWORLD MOVIES FOR JUNIORS

CINEWORLD MOVIES FOR JUNIORS. THE OPPORTUNITY. A fantastic opportunity to build a multiplatform association with one of the UK’s leading cinema kids clubs and showcase content on the big screen. Cineworld Movies For Juniors with…. SPONSORSHIP PROPOSAL. MOVIES FOR JUNIORS.

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CINEWORLD MOVIES FOR JUNIORS

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  1. CINEWORLD MOVIES FOR JUNIORS

  2. THE OPPORTUNITY A fantastic opportunity to build a multiplatform association with one of the UK’s leading cinema kids clubs and showcase content on the big screen. Cineworld Movies For Juniors with…

  3. SPONSORSHIP PROPOSAL

  4. MOVIES FOR JUNIORS • Movies for Juniors is Cineworld’s weekly selection of classic kids' films, screened from just £1 per person. Screenings take place on Saturday mornings at 70 selected Cineworld cinemas across the UK and on Sundays in selected sites, with 1.2 million admissions per year. • Sponsorship of Movies For Juniors offers a unique opportunity to communicate with the family unit in a shared environment • The package includes; • Solus pre-show content at the screenings • Trailer in current release family films • On-line assets • Foyer activation • Cineworld will create a composite logo in consultation with the sponsor to be used across all assets and wherever Movies For Juniors is promoted. Variations of the logo may be created to promote different sponsor products at intervals across the year

  5. MOVIES FOR JUNIORS April 2012 – March 2013 • Up to 8 minutes solus airtime prior to all Movies For Juniors screenings. Including a sponsorship ident. • 30” trailer prior to all Cineworld Family Focus films. N.B. Trailer creative MUST reference Movies For Juniors screenings. • Permanent foyer presence through film time posters and weekend activation through standee banners, display cards and sampling opportunities at screening times. • Permanent position within Unlimited magazine and on website at http://www.cineworld.co.uk/films/junior and feature within two e-newsletters.

  6. 2012 FAMILY FILM HIGHLIGHTS Movies For Juniors and Family Focus Trailer Mirror Mirror 6th April 2012 Est Box: £10m Ice Age 4 6th July 2012 Est Box: £25m Brave 17th Aug 2012 Est Box: £15m The Pirates! 30th March 2012 Est Box: £10m

  7. 2012 FAMILY FILM HIGHLIGHTS Movies For Juniors and Family Focus Trailer Madagascar 3 19th Oct 2012 Est Box: £20m Rise Of The Guardians 7th Dec 2012 Est Box: £10m Beauty And The Beast 3D TBA 2012 Est Box: £5m Finding Nemo 3D TBA 2012 Est Box: £5m

  8. MOVIES FOR JUNIORS ONLINE April 2012 to March 2013 Movies For Juniors Landing Page Estimated Impressions April – March – 410,000 Cineworld E-newsletter 2 x mail-outs Total recipients 440,000

  9. MOVIES FOR JUNIORS FOYER April 2012 to March 2013 • Joint branding across: • Standee roller banners – 2 per site • Film times quad poster – 1 per site • Tensator display cards – 2 per site • Full page ad in Magazine – each month • Branding within magazine feature – each month • Box office sampling - tbc

  10. MOVIES FOR JUNIORS PACKAGE Media Investment £295,000 gross OTS 1,200,000 45,000,000 13,000,000 8,800,000 68,000,000 Movies For Juniors; On-Screen Foyer Magazine & On-line Family Focus Trailer Total Production Budget Estimate (one creative execution) Movies For Juniors 8 minutes – £20,000 Trailer 30” – £2,700 Quads – Cineworld Tensator Display Cards – £760 Banners – £15,200 Delivery – £3,000

  11. THANK YOU

  12. APPENDIX PREVIOUS SPONSOR ASSETS

  13. QUAD

  14. MAGAZINE AD

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