1 / 33

Video 1

Video 1. Newspaper Media: Top Ten Competencies. 2010. Reach. 165 million adults read. a newspaper in print or online in the past 7 days. –– Scarborough Research, 2010. Video 1. Locally Ubiquitous. There are 7500 local newspapers in the U.S. . –– Editor and Publisher, 2010. Video 2.

lev
Download Presentation

Video 1

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Video 1

  2. Newspaper Media: Top Ten Competencies 2010

  3. Reach

  4. 165 million adults read a newspaper in print or online in the past 7 days. –– Scarborough Research, 2010

  5. Video 1

  6. Locally Ubiquitous

  7. There are 7500 local newspapers in the U.S. –– Editor and Publisher, 2010

  8. Video 2

  9. Platform Agnostic

  10. 102 million unique visitors to a newspaper Web site last month –– comScore, 2010

  11. Video 3

  12. Credibility reader

  13. Newspaper websites rank first in trustworthiness, credibility and most informative –– comscore, 2010

  14. Video 4

  15. Engagement

  16. 82% of Adults took action with a newspaper insert in the past 30 days –– MORI, 2009

  17. Video 5

  18. Primary Source

  19. Newspaper Advertising First for shopping planning and purchase decisions among all media –– MORI, 2009

  20. Video 6

  21. Non Readers Use

  22. 36% of non-readers “used” a newspaper in the past week –– MORI, 2009

  23. Video 7

  24. Scale

  25. Newspaper’s Upscale Reach 80% of adults with incomes of $100,000 85% of adults with post graduate work 79% of adults in professional positions –– Scarborough Research, 2010

  26. Video 8

  27. Fresh

  28. Newspapers provide 61% of original fresh reporting –– Pew Research Center, 2009

  29. Video 9

  30. Top Local Sites

  31. Newspaper Web sites are number 1 in each of the top25 markets –– comScore, 2009

  32. Video 10

  33. “My Newspaper”

More Related