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Propaganda

Propaganda. What is Propaganda?. Propaganda is the use of information, especially of a biased or misleading nature, to promote or publicize a particular political cause or point of view. There are many types of propaganda, but we will focus on 8 types…. 8 Types of Propaganda. 1. Name Calling

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Propaganda

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  1. Propaganda

  2. What is Propaganda? • Propaganda is the use of information, especially of a biased or misleading nature, to promote or publicize a particular political cause or point of view. • There are many types of propaganda, but we will focus on 8 types…

  3. 8 Types of Propaganda • 1. Name Calling • 2. Glittering Generalities • 3. Transfer • 4. Testimonial/Endorsement • 5. Just Plain Folk • 6. Stacked Cards • 7. Bandwagon • 8. Misuse of Statistics

  4. Name Calling • Saying negative things about your competitor or labeling them with a negative term/phrase • The name calling links the person or idea to a negative symbol • Negative words • Example: Joel is a dictator during group work, never letting others share their ideas. • Obamacare is an un-American form of healthcare!

  5. Name Calling Examples

  6. Glittering Generalities • Using words that appeal to our emotions, such as love, generosity, brotherhood, freedom, honor, liberty, social justice, etc. • Emotion words that are linked to a person or product, but offer no real explanation or detail about person or product

  7. Glittering Generalities Examples • Appealing words “things go better” gives positive feelings about the product

  8. Glittering Generalities Example Cont. • John McCain ran for president in 2008 against President Obama.

  9. Transfer • Using good feelings, looks or ideas conveyed to the person whom the product is for

  10. Transfer Examples

  11. Testimonial/Endorsement • Using a famous person to recommend a person, product or idea • “I want to use this (or do this) because this famous person is using this!!!”

  12. Testimonial Examples

  13. Plain Folk • Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you • “This person is JUST LIKE ME so I should listen to him and use this product!”

  14. Plain Folk Examples

  15. Card Stacking • Card stacking persuades people by giving false facts, rearranging facts, or withholding the real facts to alter the truth.

  16. Card Stacking Examples

  17. Bandwagon • Persuading people to do something by letting them know others are doing it. • “Everyone else is doing it” • “It could work for you too”

  18. Bandwagon Examples

  19. Misuse of Statistics • Statistics, when used in a misleading fashion, can trick the casual observer into believing something other than what the data shows.

  20. Misuse of Statistics Examples

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