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Design Principles

Proximity Keep items that are related with each other together, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white space to provide distance between unrelated items. Font Families

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Design Principles

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  1. Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! • Use white space to provide distance between unrelated items. • Font Families • There are 3 major font families • Serif – font with a foot Example: Times • San serif – font without a foot Example: Arial • Fun – all other fonts Example: GiddyupStd Design Principles Susan Cramer April 16, 2013

  2. Contrast • Visual attraction on the page • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background. • Makebig items big andsmall ones small. • Repetition • Aim for consistency. • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Repeat fonts, font sizes, colors, and graphics. • Alignment • There are 4 alignments: • Left – Use for large blocks of text that need to be read. This is a traditional style. • Right – Use for titles and small amounts of text. This is funky. • Centered – Use for titles. Is formal. • Block – Use in newspapers.

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