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DTZ Pieda Consulting

Oct 2004. DTZ Pieda Consulting. Northamptonshire Business Investment Markets. Structure. Situation Approach Market Selection Rationale Market Recommendations Next Steps. 1. Situation. Situation

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DTZ Pieda Consulting

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  1. Oct 2004 DTZ Pieda Consulting Northamptonshire Business Investment Markets

  2. Structure • Situation • Approach • Market Selection Rationale • Market Recommendations • Next Steps

  3. 1. Situation Situation • Northamptonshire - Sustainable Communities, ‘realisable growth’ to 2031 of 141,000 new jobs; • Invest Northamptonshire – to attract, retain and develop businesses (UK and overseas); • Where to focus activities – markets Scope • Northamptonshire product including sectors, clusters, strengths and weaknesses; • Review of mobile investment trends and emerging sectors/technologies; • Development of a market attractiveness matrix to identify: • fit between current product and the needs of the market segments; and • potential future opportunities if Northamptonshire were to improve its product offering; • Identify skills requirements of the market segments and gaps in Northamptonshire; • Develop market propositions for each of the market segments; and • Provide recommendations on how to progress marketing in these segments.

  4. 2. Approach • Requirements – identification and recommendation of market segments for Northamptonshire • Implementation – develop market propositions, including web enabled location analysis tool

  5. 2. Approach contd. Core component of market selection process - develop market attractiveness matrix: • Identify current fit between business investment markets and Northamptonshire’s product; and • Identify markets in which Northampton could operate if it were to improve its product offering. Market Attractiveness Matrix Reposition Reposition Market Repositioning Ideal Probable Core Possible Strong Proposition Market Opportunities Low Medium High Avoid Weak Develop? Low Medium High Northamptonshire’s Product

  6. 4. Market Selection Rationale Analysis (at SIC 2 & 3 Digit and at ‘cluster’ level) & Consultation Opportunities - Demand • Future / emerging activities, sectors and technologies • Future growth forecasts • Recent inward investment trends • MNC presence in Northamptonshire Product - Supply • Employment in Northamptonshire • Recent employment change • Recent changes in business stock • Location Quotient / Shift Share Analysis • FE & HE base • Innovation Centres

  7. 3. Market Recommendations Strong Entrepreneur Shared Serv. Cent. Contact Centres Strong Weak

  8. 2002 Employment Location Quotient 1-2 < 1 > 2 3. Market Recommendations: Mutual Components

  9. 3-5% input 5-10% input 10-20% input 20% + input 3. Market Recommendations: Supply Linkages Construction Financial Services R&D Environ. Technology HPE ICT Professional Services Leather Food & Drink Printing & Publishing Logistics

  10. Value Added Logistics

  11. Next Steps Issues to Debate: • Views on Markets • Skills Requirements & Support Project: Next Steps • Validate / Refine Market Areas • Skills Needs • Develop Propositions

  12. Market Selection: Product

  13. Market Selection: Opportunities

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