Drink Sense: Helping Peterborough Embrace a Healthy Lifestyle

1. Portfolio On Healthy Lifestyle Rebecca Gordon

2. Website On Alcohol. Drinking has become a big problem in the UK. One website I have come across that tries to encourage and help people stop drinking would be; www.drinkaware.co.uk. This website is straight to the point. It states the facts. This is centred at the top left of the website. They put it there because it is potentially the first thing people view when they enter it. As you scroll down on the website, that is when it gets more to the point. You can get tips and advice on how to stop. And if you are just learning about the facts, you can get those facts with a click of a button. RG

3. Drinking Alcohol. • The legal age to consume and buy alcohol in the UK is 18. When drinking lots of alcohol it can change your speech, slow down your reactions, ruin your balance and give you long term consequences. • Some effects of Drinking: • Binge drinking can cause blackouts, memory loss and anxiety. • Long-term drinking can result in permanent brain damage, serious mental health problems • You can develop many cancers • Alcohol can cause high blood pressure increasing the risk of having a heart attack or stroke. • Lung infections • Kidney failure • You can become infertile DM

4. Drinking Alcohol. Peterborough’s vision is to develop a sustainable approach to reducing the harm caused by alcohol within the city to individuals, families and communities. Drink sense is the specialist treatment provider in Peterborough for alcohol intervention. They provide advice, information, therapeutic counselling and a range of support programmes for people with alcohol-related issues in Cambridgeshire. Drink sense are always on hand to help people who are concerned with their own or another’s alcohol use. They work towards reducing the harm that alcohol could cause a person. This could include health, employment, relationships or lifestyles. DM

5. Drinking Alcohol. In England, the proportion of young people aged between 11 and 15 who reported having drunk alcohol decreased from six out of 10 to five out of 10, between 1988 and 2007. However, the amount they reported drinking increased from just over six units per week in 1994 to close to 13 units per week in 2007. RG

6. Peterborough Health Facts. RG

7. Audience Research. From our research we have decided to aim our campaign towards 14-21 years olds. We have decided to do this because the majority of people that we asked were in between that age range. Here are some key facts that we found out from our survey: We found out that over 66% drink alcohol and know the effects it can bring. We found out that over 53% of the people questioned smoke. We found out that 60% sometimes have 3 meals a day. We found out that 53% of people exercise everyday and every week. DM

8. Where? Danielle and I would exhibit our media campaign in a place that is popular to teenagers, because we have aimed our campaign at a particular audience, it is vital that we produce our products in the best place. Therefore, we may consider displaying our print image in youth clubs, or town centres and most defiantly secondary schools. We may also consider showing teenagers our campaign moving image and print image during life skills lessons. Seeing as we are doing a moving image, it would hopefully be distributed on television, we find teenagers mostly watch Channel 4 and it’s sister channels, therefore we would try to show the moving images on those channels maybe at peak times, however we are aware that can be rather expensive, so it may be more around dinner time and after peak time. RG

9. Shooting Timetable. Above, is the times of which we are going to start filming for our moving image, what shots we are doing at that time and also where we are going to do it, this is so we know what we are doing and where, being organised. RG&DM