1 / 4

aaa

aaa

mcherney
Download Presentation

aaa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Commercialisation de Starbucks Max Cherney

  2. Le développement des produits PDG-Howard Schultz Produitphare L’expérience Starbucks: (qualité-prix) Convaincre le public queses cafés sont pas chers (petit déjeuner, $3.95) Café instantané (Via)

  3. « Notre nouvelle identité de marqueva nous donner la liberté et la flexibilitéd'explorer les innovations et les nouveaux canaux de distribution tout en restantconnectés avec nos clients actuels et établir des liens solides avec de nouveaux clients », a précisé M. Schultz. La vision

  4. L’usage de technologie • 7800 de ses cafés • Movement de technologie • App pour Blakbery, iPhone, iTouch

More Related