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Persuasive Techniques

Explore the various persuasive techniques used in advertising, from emotional appeals to credibility, ethics, and logic. Learn how to create impactful ads that captivate audiences. Visit the provided Prezi show for an interactive guide.

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Persuasive Techniques

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  1. Persuasive Techniques Unit 19 – Advertising Production

  2. Learning Aim • Understand the persuasive techniques used in advertising.

  3. Prezi Show • https://prezi.com/evek1-hp7hgl/persuasive-techniques-used-in-advertising/

  4. A few More… There are many more Techniques used in Advertising: Emotional appeal • Negative emotion e.g. fear, pain, guilt • Positive emotions e.g. happiness, joy, inspiration  • Compassion e.g. pathos, empathy, sympathy 

  5. Appeal to credibility or character • Ethics of the individual e.g. charity campaigns • Reliability of product or service e.g. longstanding institutions • Brand identification (associate quality, or prestige of product/services) • Use of statistics from experts to add credibility. • Use of celebrity endorsements. • Appeal to logic or reason • Facts and figures about the product or service • Features • Benefits • USP (unique selling point)

  6. What style/type is this? What distribution method is this? Gunn’s styles and types Old media or new media? What advertising conventions have been used and how/why? Is this digital or non-digital consumption? Content, branding, Image, Copy, Slogan, Time

  7. Assignment Brief Unit 19 (part 1)

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