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New Business Models for Musical Works

Explore how shifting focus and repackaging content can redefine the value of sheet music. Learn how music publishers and collecting societies are adapting to changing user behavior and embracing digital platforms for sustainable growth.

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New Business Models for Musical Works

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  1. New Business Models for Musical Works IFRRO – October 2009 Semu Belgium

  2. Murdoch: Moving Beyond Dead Trees • Even more true for musical works: • Sheetmusic is very easy to copy • Damage caused = BIG

  3. We Have To Face It Nobody wants to pay for music anymore ! Perceived value of sheet music is near to zero

  4. Shift Focus

  5. Developing New Models • On two levels: • Music Publishers • Collecting societies

  6. Music Publishers REPACKAGE Your Content! • DVD: pdf / audio (mp3) / video >< sheet music • Membership sites >< paper methods • New markets and new marketing methods • Communication with customers • Email lists • Bookstores • Supermarkets • Every title is an individual Profit Unit • => Happy customers, happy authors, Perception of value changes

  7. Collecting Society • Trying to change behaviour of the users is IMPOSSIBLE • Move away from control & repression • Move towards users’ licenses • We ask what users want and why they need photocopies • We negotiate and edit specific licenses for each sector • Move bytes instead of atoms

  8. Belgium 2004 - 2009 • All sectors are covered & licensed: • Music schools & conservatories • Instrumental groups, choirs, orchestras... • Churches • Events • General education (age 3 – 24) • Structured approach: +90% licensed • 3-year contracts: easy budgeting

  9. Results for the Publishers • Very substantial income from Semu • Publishers’ own sales of sheet music TRIPLED (!) in 3 years time • Since 2005 present at all the major international Music Fairs worldwide (Frankfurt / Paris / Tokyo / Chicago) – before 2004 they were practically non-existing • A completely new dynamic in their business • They realize their growth in a sharply declining market

  10. Results for Semu

  11. 2010 - 2012 • Development digital platform • Non-exclusive mandates from rightsholders • In cooperation with organisations of the users • Intensive marketing to our existing base of licensees

  12. Thank You

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