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New Business Models for Musical Works

New Business Models for Musical Works. IFRRO – October 2009 Semu Belgium. Murdoch: Moving Beyond Dead Trees. Even more true for musical works: Sheetmusic is very easy to copy Damage caused = BIG. We Have To Face It. Nobody wants to pay for music anymore !

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New Business Models for Musical Works

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  1. New Business Models for Musical Works IFRRO – October 2009 Semu Belgium

  2. Murdoch: Moving Beyond Dead Trees • Even more true for musical works: • Sheetmusic is very easy to copy • Damage caused = BIG

  3. We Have To Face It Nobody wants to pay for music anymore ! Perceived value of sheet music is near to zero

  4. Shift Focus

  5. Developing New Models • On two levels: • Music Publishers • Collecting societies

  6. Music Publishers REPACKAGE Your Content! • DVD: pdf / audio (mp3) / video >< sheet music • Membership sites >< paper methods • New markets and new marketing methods • Communication with customers • Email lists • Bookstores • Supermarkets • Every title is an individual Profit Unit • => Happy customers, happy authors, Perception of value changes

  7. Collecting Society • Trying to change behaviour of the users is IMPOSSIBLE • Move away from control & repression • Move towards users’ licenses • We ask what users want and why they need photocopies • We negotiate and edit specific licenses for each sector • Move bytes instead of atoms

  8. Belgium 2004 - 2009 • All sectors are covered & licensed: • Music schools & conservatories • Instrumental groups, choirs, orchestras... • Churches • Events • General education (age 3 – 24) • Structured approach: +90% licensed • 3-year contracts: easy budgeting

  9. Results for the Publishers • Very substantial income from Semu • Publishers’ own sales of sheet music TRIPLED (!) in 3 years time • Since 2005 present at all the major international Music Fairs worldwide (Frankfurt / Paris / Tokyo / Chicago) – before 2004 they were practically non-existing • A completely new dynamic in their business • They realize their growth in a sharply declining market

  10. Results for Semu

  11. 2010 - 2012 • Development digital platform • Non-exclusive mandates from rightsholders • In cooperation with organisations of the users • Intensive marketing to our existing base of licensees

  12. Thank You

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