1 / 7

Pantene ELE 8TV-TV3 campaign Date: June 2005

Pantene ELE 8TV-TV3 campaign Date: June 2005. 15sec Capsule x2. Phase 1: Teaser. Phase 2: Launch. 30sec Promo x1. Phase 3: Post-Launch. Testimonial: 30sec Promo x2. No. Office version Script. Scene. Remarks. 1. Is your Hair giving you the office blues?.

midori
Download Presentation

Pantene ELE 8TV-TV3 campaign Date: June 2005

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pantene ELE 8TV-TV3 campaign Date: June 2005 15sec Capsule x2 Phase 1: Teaser Phase 2: Launch 30sec Promo x1 Phase 3: Post-Launch Testimonial: 30sec Promo x2

  2. No. Office version Script Scene Remarks 1. Is your Hair giving you the office blues? Commercial insert of girl in elevator. Super: Bad hair moment? 2. Save your hairstyle in one minute! Super: Fix your Frizz in One Minute! 3. A new way to fix your work frizz! Super: Just Squeeze, Spread & Style. 4. Pantene logo signoff. 5. 8TV & TV3 logo signoff. Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Teaser promotion

  3. No. Cafe version Script Scene Remarks 1. Is your Hair giving you the social cold feet/blues? Commercial insert of girl at cafe. Super: Bad hair moment? 2. Save your hairstyle in one minute! Super: Fix your Frizz in One Minute! 3. A new way to fix your work frizz! Super: Just Squeeze, Spread & Style. 4. Pantene logo signoff. 5. 8TV & TV3 logo signoff. Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Teaser promotion

  4. No. Office Version Script Scene Remarks 1. Playing the SSS theme song. 2. Host: Hey there! There’s an easier way to fix your frizzy hair. Host presenting to a group of female office employees. 3. You can control Bad hair moments in one minute with Pantene ELE! 4. Just Squeeze, Spread & Style. 5.  Insert commercial footage of Product Benefits 6. Take that challenge to test it! 7. One minute to Squeeze, Spread & Style. 8. Full frame Pantene ELE signoff 9. 8TV & TV3 signoff Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Launch promotion

  5. No. Cafe Version Script Scene Remarks 1. Playing the SSS theme song. 2. Host: Hey there! There’s an easier way to fix your frizzy hair. Host presenting to a group of female friends 3. You can control Bad hair moments in one minute with Pantene ELE! 4. Just Squeeze, Spread & Style. 5.  Insert commercial footage of Product Benefits 6. Take that challenge to test it! 7. One minute to Squeeze, Spread & Style. 8. Full frame Pantene ELE signoff 9. 8TV & TV3 signoff Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Launch promotion

  6. Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Launch programme promotion 8TV programme association Creative Concept: Squeeze, Spread, Style in One Minute Quickie: Say Squeeze, Spread, Style, three times in the fastest time. Call in to win samples of the conditioner and more. Talent host to appear as mediator for call-ins. Exciting activity where includes playback or any activity to promote benefit of one minute. Sureheboh participation as quickie content. The Quickie Vox Pops or Interview of the Challenge Testimony (2-3minutes)

  7. No. Testimonial Script Sample Scene Remarks 1. Super: Frizz Fixer Test Results! Woman 1: I took the test in my office 2. Video capture of talents in public or exterior location. Woman 2: Y’know that One minute Frizz Fixer Test! Woman 3: I tried it! 3 simple steps on the spot! 3. Woman 1: Squeeze, Spread Style Super: Squeeze, Spread, & Style 4. Woman2: Squeeze, Spread, Style Super: Squeeze, Spread, & Style 5. Woman3: No more bad hair moments wherever I go. Super: 6. Woman 1: Feels really nice. My hair’s all changed. Woman 2: I’m amazed! It’s so easy to style, Woman 3: just takes one minute! Super: One minute to Reduced hair frizz 7. Each video image flips to reveal Squeeze, Spread, Style. 8. Full frame Pantene ELE signoff 9. 8TV & TV3 signoff Pantene ELE 8TV-TV3 campaign

More Related