Types of Direct Marketing

1. Types of Direct Marketing MMW3Degrees

2. Types of Direct Marketing ● Internet Marketing ● Content Marketing ● Social Media Marketing ● Display Ads ● Email Marketing ● SMS Marketing ● Experiential Marketing ● Direct Mail Marketing ● Print Ads ● Catalog Marketing

3. Internet Marketing • Internet marketing, also known as digital marketing is a method of promoting your organization’s services and products through the internet to generate traffic and new business. • This marketing method leverages the power of the web/internet to drive sales. This type of marketing is a cost-effective and far-reaching way to communicate with the target audience • Search engine optimization (SEO) is one of the most popular forms marketing(Digital Marketing). SEO helps a business optimize its site to boost traffic through organic search engine results. of internet

4. Content Marketing • Content marketing is a form of digital/internet marketing that has come up in the past decade. Content marketing offers value to an organization’s target audience through content that informs, educates, motivates, inspires and entertains. Content marketing costs less than traditional, outbound marketing and gathers three times better leads.

5. Social Media Marketing • Social media is another powerful direct marketing tool for large and small businesses. Organic social media marketing focuses on building relationships with the target audience to promote a company’s brand. • Companies use social media to connect with customers, boost brand awareness, and even conduct business transactions. Social media marketing is effective enough to help customers make purchases after seeing a product on social media. Companies often hire social media managers or third-party firms to manage their social media accounts. These accounts are regularly updated with news, promotions, and other content relevant to prospective clients. •

6. Display Ads • Clicking Display ads often lead to a company’s website and the company usually earns revenue per click, so businesses can easily measure the return on investment. However, these types of ads can be tricky to implement. • Display ads, on average, have approximately three seconds to convince a user. As web users become updated, advertising through display ads must keep pace with the increasingly sophisticated audience. Display ads are useful for converging on the target demographic.

7. Email Marketing • Email is the money maker of the internet. Since most internet users have an email address, email marketing is an effective way to generate genuine leads. • Through direct email marketing software, brands promote their products and services to potential customers through well-composed email messages. Email marketing has come back into the scenario as companies explore better ways to reach customers and gather leads. •

8. SMS Marketing • SMS marketing uses text messages to promote a company’s services or products. The texts send information related to updates, promos to raise brand awareness and increase engagement and sales. SMS marketing is a fast and cost-effective way for brands to reach their target audience and they are particularly effective for demographics with heavy smartphone users. •

9. Experiential Marketing • Experiential marketing attracts consumers into an experience for inspiring, educating or entertaining while raising brand awareness and establishing brand loyalty. This is also known as “engagement marketing”. Companies sometimes organise activities where prospects take part. Some common examples of experiential marketing are trade shows, fairs, seminars, webinars and conventions. However, Experiential marketing can be time-consuming and need significant effort. But such engagements can help brands establish a connection with new customers and broaden a company’s relationship with its prospects. • •

10. Direct Mail Marketing • Direct mail marketing is a traditional method of marketing where a company connects with its customers through the postal service. This type of marketing mean can be done in several ways such as letters, flyers, brochures, and catalogues. • Direct mail mostly uses geographic targeting and carefully crafted messages to persuade or convince the recipient.

11. Print Ads • Companies use printed ads to promote products and services in mediums like newspapers, magazines, billboards or any other print media. Print ads are there in existence for decades. • Although print advertising has eventually declined in popularity with the arrival of digital media, there are still popular. However, the effectiveness of print ads can be harder to determine than digital marketing means. •

12. Catalog Marketing • Catalogue marketing is one of the oldest means of direct marketing which involves sending the booklets of the products to new customers or returning customers – usually through the mail or email. Catalogues display a company’s products, effectively leading to revenue generation. Mostly, catalogues are sent to customers who display or express interest in a company through any previous purchase or website visit. •

13. Contact Us MMW3Degrees MMW3Degrees ● Address: Address: 2/2-6 Orion Rd, Lane Cove, NSW (New South Wales) 2066, Sydney, Australia ● Phone Number: Phone Number: 61294271555 ● Email: Email: contact@mmw3degrees.com.au ● Website: Website: https://mmw3degrees.com.au

14. Thank You Hoping to see you soon!!