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DeCA Update

A video presentation discussing the political landscape, budget updates, sales goals, strategies, and ongoing efficiencies of the Defense Commissary Agency (DeCA). Learn why customers say the commissary is worth the trip!

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DeCA Update

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Presentation Transcript

  1. DeCA Update American Logistics Association 67th Annual Convention Mr. Joseph H. Jeu Director October 28, 2014

  2. Taking Care of Military Families Why customers say, “The Commissary … It’s Worth the Trip!” A DeCA Video Presentation

  3. Political Landscape • Budget update • DoD budget proposed a phased reduction of $200M in FY15, $600M in FY16, and $1B in FY17 • FY15 continuing resolution funds DeCA at FY14 level • House, Senate rejected DoD’s legislative proposal • House NDAA directs study by an independent grocery expert on impact of budgetary proposal of commissary operations including the addition of private label items • SASC report requires a less detailed study than that requested by the House for submission to the MCRMC • House restored $100M and the Senate $200M in funding

  4. FY14 Sales and Transactions • FY14 Sales: $5.625 billion • Momentum from last half of the year • Case Lot Sales re-instated • Monthly sales meetings • Guard & Reserve on-site sales

  5. FY15 Sales Goal $5.8 Billion • About 3% over FY 2014 Sales • With your support – We Can Do It!

  6. Vision & Strategies – Set in 2012 • New Vision – Understand our Customers and Deliver a 21st Century Commissary Benefit • Established Key Strategies • Study and support consumer shopping trends - leverage social media to gain insight into our evolving customers • Explore emerging concepts such as electronic and mobile commerce and other business model improvements • Employ new efficiencies in construction, technology and operations

  7. Strategy – Manage Customer Relations • I.D. Card Scanning • Branding Study • Creates a “Commissary” culture • Improves standardization and consistency • Social Media

  8. Sales Flyer

  9. Strategy - Value Brand Program Re-energized • Commissary sells value brands at lower prices • Significantly lower prices than other national brands within commissary • Equal or lower prices than other retailers’ average in-house or private label brands • DeCA plans to spotlight Value Brand • Easier to see on the shelves

  10. Strategy - Health & Wellness Initiatives • HBI/Better for You • Natural & Organic • Healthier Eating The commissary is one of the most important tools you have for the health and well-being of the military in this country. – Senator Barbara Mikulski

  11. Strategy – E&M Commerce and Store Formats • CLICK2GO • Three locations (Fort Lee, Offutt AFB, Travis AFB) • Meeting pilot metrics • Rewards Card • Continued acceptance and growth • Digital Coupons • Commissary Apps • Warehouse Format • Hybrid at Imperial Beach • Club Store in a Store at McChordAFB

  12. Strategy – Ongoing Efficiencies • Construction • Standard design • Lower cost construction alternatives • Third party construction study • Technology • EBS/CARTS • Operations • Store level efficiencies (Electronic Shelf Labels, SCO) • Commercial Activities contract reviews • Workforce Analysis

  13. New Construction Completed in 2014 New London, CT Surcharge Funded Opened April 16 Pittsburgh Area, PA Congressionally Funded Opened October 21 Gunter Annex, Maxwell AFB, AL Surcharge Funded Opened August 5 Annapolis, MD Surcharge Funded Opened September 10

  14. Thank You!For your continuing supportof our patrons and this benefit

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