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BUS 402 Course Material - bus402dotcom

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BUS 402 Course Material - bus402dotcom

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  1. BUS 402Course Material - BUS402dotcom

  2. BUS 402Course Material •   BUS 402 Week 1 DQ 1 Environmental Changes • BUS 402 Week 1 DQ 2 Vision and Mission • BUS 402 Week 2 DQ 1 Components of External Environment •  BUS 402 Week 2 DQ 2 Components of Internal Analysis • BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis • BUS 402 Week 3 DQ 1 Market Positioning Strategies • BUS 402 Week 3 DQ 2 Vertical Integration • BUS 402 Week 4 DQ 1 International Markets • BUS 402 Week 4 DQ 2 Multi-business Corporations • BUS 402 Week 5 DQ 1 Corporate Social Responsibility • BUS 402 Week 5 Assignment Final Case Study and Strategic Plan (Starbucks) BUS 402 Entire Course BUS 402 Entire Course

  3. BUS 402Course Material • Week 1DQ 1 • Environmental Changes. . Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. • S.W.O.T. Analysis. Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. BUS 402 Week 1 DQ 1 Environmental Changes BUS 402 Week 1 DQ 2 Vision and Mission

  4. BUS 402Course Material • Week 2DQ1 • Components of External Environment. What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale. Respond to at least two of your fellow students’ posts. • Components of Internal Analysis. Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this list help explain why the firm is currently successful or unsuccessful (use any metric you think is appropriate to judge success)? Respond to at least two other students' posts. BUS 402 Week 2 DQ 1 Components of External Environment BUS 402 Week 2 DQ 2 Components of Internal Analysis

  5. BUS 402Course Material • Week 3DQ 1 • Market Positioning Strategies. Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? • Vertical Integration. Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar. Respond to at least two of your fellow students’ posts BUS 402 Week 3 DQ 1 Market Positioning Strategies BUS 402 Week 3 DQ 2 Vertical Integration

  6. BUS 402Course Material • Week 4DQ 1 • International Markets. What issues are likely to arise in a developing country when a global giant like Coca-Cola begins operations there? What kinds of advantages does such an expansion bring to the globalizing organization? Support your thoughts with research. Respond to at least two of your fellow students’ posts. • Multi-business Corporations. Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole, • and tea and coffee through partnerships with Lipton and Starbucks) and food companies BUS 402 Week 4 DQ 1 International Markets (Ash Course) BUS 402 Week 4 DQ 2 Multi-business Corporations

  7. BUS 402Course Material • Focus of the Final Paper • Read the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. From the perspective of an executive with the firm, prepare a ten- to twelve- page, three-year strategic management proposal to Starbuck’s managing board of directors. • Week 5DQ 1 • Corporate Social Responsibility. Think of companies that are concerned not only with the bottom line, but also with being good corporate citizens. Share examples and the reasons why you think these companies practice social responsibility. Respond to at least two of your fellow students’ posts. BUS 402 Week 5 Assignment BUS 402 Week 5 DQ 1

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