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What is a SWOT Analysis and Why Should You Use One?

Learn about SWOT analysis - a strategic planning tool that assesses internal strengths and weaknesses and external opportunities and threats. Discover how SWOT analysis can enhance decision-making and planning processes for organizations.

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What is a SWOT Analysis and Why Should You Use One?

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  1. What is a SWOT Analysis and Why Should You Use One? Carolyn Burr, EdD, RN François-Xavier Bagnoud Center UMDNJ

  2. SWOT: Internal Strengths and Weaknesses • Human resources • Physical resources • Financial resources • Activities and processes • Past experiences implementing new procedures

  3. SWOT: External Opportunities and Threats • Future trends in the field or the culture • Economy • Funding sources • Demographics • Attitudes and beliefs in the community • Legislation • Local, national, or international events

  4. INTERNAL Strengths/Weaknesses Human resources—staff, volunteers, board members, target population Physical resources—location, building, equipment Financial resources—grants, funding agencies, other sources of income Activities and processes—programs the agency runs, systems it employs Past experiences with implementing new procedures EXTERNAL Opportunities/Threats Future trends in the field or the culture The economy—local, national, international Funding sources—foundations, donors, legislators Demographics—changes in age, race, gender, culture of those you serve Attitudes and beliefs in the community Legislation Local, national and international events

  5. Action Plan Rapid HIV Testing in Addiction Facilities

  6. Action Plan • Deciding to offer rapid testing • Developing the policy on rapid testing • Making rapid HIV testing available in acute care settings • Preparing to offer rapid testing

  7. Action planning questions • What action needs to be taken? • Who is responsible? • What is the timeframe or target date? • How will the outcome be communicated? • What evaluation is needed and what will be done?

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