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UK-China Senior Care Business Forum Shanghai - August 2013

The terrifying simplicity of overcoming the cultural challenges to senior care in China…really?... next…. UK-China Senior Care Business Forum Shanghai - August 2013. Our Businesses. What we do. First-in-class geriatric health care worker training

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UK-China Senior Care Business Forum Shanghai - August 2013

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  1. The terrifying simplicity of overcoming the cultural challenges to senior care in China…really?...next… UK-China Senior Care Business Forum Shanghai - August 2013
  2. Our Businesses
  3. What we do First-in-class geriatric health care worker training > All Taiwan nationals or Chinese nurses trained abroad on staff: fully bilingual Packaging, distribution, marketing for nutrient supplements other elderly products. > Distributor of health products and nutrient supplements in China Power curve strategic planning and conjoint analysis for senior living projects > Most experienced geriatric health care/senior living advisor in China today Presently entering India as high acuity advisor
  4. Some of our Clients
  5. China Senior Living: The Book Advance praise from global senior living industry leaders! 来自国际养老产业领导者的读后感 ! “…Cole’s informed and often humorous observations on senior living in China are both timely and extremely helpful…he helps us understand this unique market!” Brad Perkins, FAIA MRAIC AICP– Chairman/CEO - Perkins Eastman (USA) 柯博明对中国老年人困境的深刻理解，把握和同情让我深受感动。这种困境是任何人都不应漠视的. “I was deeply moved by Bromme's understanding, profound grasp and broad sympathy toward the plight of aged population in China” Yue Tang唐越 – Partner, JuneHe Law Firm 君合律师事务所 (China) “Félicitations Bromme!…une brillante analyse!” Pascal Brunelet – CEO, Colisée Patrimoine (France) “An immensely valuable resource for senior living in China…very insightful…prescient...Bromme understands China to a T!” Kevin Ryan – CEO, Waterbrook Senior Living (Australia) “…I found Cole's new book not only entertaining but also quite informative! David Freshwater – Chairman, The Freshwater Group (USA)
  6. So, again…how does one overcome the cultural challenges to senior care in China? LOCALIZE Answer:
  7. But like everything in China…nothing is axiomatic Localizing means: Becoming a Chinese company No more translation Hire/train locals Acculturate Relearn caring in a Chinese context What does this cost and how long does it take? A lot more than you plan on… 5 years
  8. The Price for NOT localizing? A costly exit from China > 4 Western senior living/high acuity firms have exited China in the past 2 years. Small print: Even with the predicate of localizing….that is no guarantee of success… In fact, the challenges just begin
  9. What issues lurk after localizing? A vastly overestimated “high-end” in China Complete imbalance between land/real estate prices and monthly bed/service fees…seriously consider your prospects of self-developing a facility Health care services are very price sensitive A haphazard, vague and byzantine regulatory/licensure system A target market that is China’s poorest generation and at best, indifferent to senior care…and at worst…
  10. So why even bother? Because – For those who can localize, adapt and re-invent themselves as a Chinese geriatric operator or other senior living service provider, there is demand. In 5 years that demand will be overwhelming… At some point in time there will be a re-alignment of assets in the China senior living industry…this moment will “flush-out” the bad actors…leaving opportunity…and those of you who have localized will own that moment.
  11. “Faux sac à main“ Syndrome… Let your brand sell itself…. offer localized and locally priced services
  12. 谢谢! www.HamptonHoerter.com
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