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Sales Update

Sales Update. Mr. Randy Chandler. DeCA Sales. +1.9%. +3.5%. $2.86B. Your Text here. Sales Thru 2 nd Qtr. Versus LY. Versus Goal. DeCA Transactions. +0.6%. +275K. 45.8M. Your Text here. % Change. # Versus LY. Transactions Thru 2 nd Qtr. Regional Results. Eastern Region.

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Sales Update

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  1. Sales Update Mr. Randy Chandler

  2. DeCA Sales +1.9% +3.5% $2.86B Your Text here Sales Thru 2nd Qtr Versus LY Versus Goal

  3. DeCA Transactions +0.6% +275K 45.8M Your Text here % Change # Versus LY Transactions Thru 2nd Qtr

  4. Regional Results Eastern Region $1.34B (+3.3%) Sales European Region $.24B (-.3%) Western Region $1.28B (+4.5%) All Figures Thru 2nd Quarter

  5. Regional Results Eastern Region 19.8M (+.6%) Transactions European Region 5.3M (-3.3%) Western Region 20.7M (+1.6%) All Figures Thru 2nd Quarter

  6. DeCA Middle Innings Savings Hold Steady 1.4% 2.1% 3.5% Your Text here Sales Up Prices Up* Real Growth • Include produce and meat growth = 1.7% • CONUS 6 month

  7. Europe

  8. Europe

  9. Europe

  10. Far East

  11. Far East

  12. Far East

  13. West

  14. West

  15. West

  16. East

  17. East

  18. East

  19. The End of Cheap Food? • Healthcare Costs • Oil Price Surge • Weak Dollar • Drought in Grain Areas • 6 years of drought in Australia • Flooding in Argentina • Demand • Beef consumption in China has doubled since 1980 • Impact of Ethanol

  20. Sustainability Corn 2.5 lbs corn = 1lb poultry It takes 800 gallons of water per person per day to produce daily food intake It takes 450 lbs of corn to produce enough ethanol to fill an SUV gas tank 7 lbs corn = 1lb beef 1,500 gls water = 1lb beef Water

  21. Consumer Impact • FMI Trend Reports • 71% increase home cooking frequency • Meals up 4.9 per week • 67% buying fewer luxury items • 60% buying more store brands • Value Will Be Focus • Fewer Trips to Secondary Stores • Fewer Trips = STOCK UP

  22. Sales Directorate (PS)

  23. Expand Benefit Access G/R • Developing staff office for Guard/Reserve support • Serves as single POC for store support from HQ • Logistics • Human Resources • Communications/IT • Second destination transportation • Equipment • Develop a “Virtual” solution for guard sales • Internet ordering – on site payment first step • Develop total internet solution - include pre-payment

  24. Category Reviews • Six Reviews Completed YTD • Two Reviews Currently Underway • One More Scheduled • 3 Reviews Pending • Currently Developing Next Years List

  25. Promotions • Total Items Published Reduced by 21% • Easier management at store • Increased SKU Performance • Dollars per SKU up 5% • Units per SKU up 7% • Increase Pallets/Shippers • Incorporate Club Packs • Averaging $6.8 million per month $2 million per month increase • Seasonal Sales + $9 million

  26. Front End Racks • Fixtures Have Been Selected • Currently: • Developing Stock Assortment • Surveying Stores to Determine Type of Fixture • 60 Days to Manufacturer Equipment • Phased Implementation Beginning September

  27. Plan-o-grams • Today all store use standardized plan-o-grams • Based on historic sales patterns • Specific sets based on store class size • No factor included for lost sales • Plan-o-gram for the “Future” • Pre-position space for growth categories • Refine assortments in declining categories • Re-configure flow to maximize allocation efficiencies • Test concept at Ft Bragg North • On track for early summer implementation • Measure incremental impacts

  28. The Ft Bragg Project Analyze Data Review Site Build Store Plan - Analyze demand - Adjust for volume sold on display - Plan-o-gram specific shelf objectives • Map flow of sales • area • - Align categories to • build affinities • - Assure growth can • Make needed adjustments • - Plan/organize reset • Measure results

  29. Focused on“Green”Efforts • Environmental Initiatives (Retail) • Reusable grocery bags sold starting 10/30/2007 • Status: Over 1,007,000 sold thru 05/14/2008 • AFN Video on commissary reusable bags shown in Europe • Compact fluorescent light (CFL) bulbs, FY 08 Goal: 1 Million • Status: Over 733,000 sold FYTD – thru 05/14/2008 • Smart-Way Transport Program (EPA Partnership) • Status: 12 DeCA Transport Partners now participate • Notice to Trade about program published 01/29/2008

  30. Focused on“Green”Efforts • Environmental Initiatives (Retail) - • Earth Friendly Days Promotion featuring Go Green products • Status: April 17-30, 2008 Promotion implemented • Coincides with Earth Day (April 22) and Arbor Day (April 25) • Green Clean, Recycled and Biodegradable Products • Status: Number of items has almost tripled over last 12 months • Organic Products • Status: Sales up 40% (Apr–Mar over prior year) 24.0m to 33.5m • Selection up 39% in last 12 months – from 460 to 641

  31. NIB – People Helping People • NIB Sales Top $14M in Most Recent 52 Weeks • Traditional Skilcraft Brands - $9.0M • Impulse Programs Add $5.1M

  32. Thank You!

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