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Digital Signage Sales Update National Sales Meeting Marzo 2010

Digital Signage Sales Update National Sales Meeting Marzo 2010. The Digital Signage Eco System. Devices. Software. Content. Installation and Services. Digital Signage is Crossing the Chasm!. Technology Adoption Life Cycle. Conservatives. Pragmatists. Skeptics. Technology

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Digital Signage Sales Update National Sales Meeting Marzo 2010

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  1. Digital Signage Sales Update National Sales Meeting Marzo 2010

  2. The Digital Signage Eco System Devices Software Content Installation and Services

  3. Digital Signage is Crossing the Chasm! Technology Adoption Life Cycle Conservatives Pragmatists Skeptics Technology Enthusiasts Visionaries

  4. Money Talks! • Digital Signage can improve the customer experience for every business. • Digital signage enhances a customer’sexperience by giving them the most relevant messages at the most appropriate time. • Digital signs offer a more welcoming environment directly to the consumer. • Many businesses have reported significant increased sales due to Digital Signage. • According to a 2007 Arbitron study, one in three consumers stated that they made an unplanned purchase after seeing a product advertised on a Digital Sign. • Digital Signage provides the unique opportunity for brand building as well as a strategically influencing shopping behavior. • Digital signage can create a stimulating environment where the customer’s long and short-term behavior can be shaped. • Research presented at the Digital Signage Business conference shows that Digital Signage receives up to 10 times more eye contact than static signage. Frost and Sullivan 2009 report

  5. Simple One-to-One Solutions • Single Display Solution • Small Retail Store, Corporate Lobby applications, small business • Simple Content – single screen • JPEG, PPT, MPEG – media types • Recommended solution – NMP200 (480P) , NMP550(1080P) – resolution dependent PC with Content Commercial Display or TV VS Media Player

  6. LAN Large Scale Multiple Display solutions • Multiple Display Solution using Local Area Network • Mid to Large Size Retail or Business Enterprise Environment • Simple to Complex Content – Single to Multiple Screen Zones • Complete Media and Software Support - PC Generated or Video created • ViewSonic has a Solution “Right Sized” to your business compatible will all industry software choices! PC with Content Network Server VS Media Players Displays

  7. Software Drives your Media Player Decision ViewSonic now offers media player devices compatible with industry leading software solutions – PC based or RISC PC Based • Good for Macromedia Flash and web based Data • Common OS’s, (wide range of compatibility with industry software solutions) • Industrial grade PC solution • Watchdog timer for reliable operation • Video content - requires powerful processor • RISC Based - Media Player • Great for Video content • Less so for Macromedia Flash and web based data • Solid state device • Extreme reliability – 24/7 operation • Scala enabled • Includes: ViewSonic Signage Manager Express Software NMP 600, 610 NMP 700 NMP 550 NMP 200

  8. ViewSonic’s Media Player Portfolio Risc Risc Risc X86 X86 X86 ESP Risk Risk Risk $999 $799 $699 $649 $499 $299 $249 $199 NMP 610 Intel Core 2 Duo 2.8Ghz New ! NMP 700 (AOpen) Intel Core 2 Duo 2.0Ghz NMP 600 Intel Atom 1.6Ghz NMP 550 NMP 550 New ! NMP 530 NMP 530 New - NMP 200 (720x480) (VGA/ S video Screen Size 16”- 26” 26” – 42” 32” – 42”+ 480p 720p 1080p Resolution 9/16/2014 8

  9. NMP-200 – Single Screen / Cost Effective • Low cost - Small format RISC Based Media player • 720x480 video support • Scala enabled • Connectivity • RJ45 in • VGA out, S video, Composite video • Storage – 2GB Compact flash card (included) • Remotely manage players and schedule content thru easy to use software • Network-managed MPEG-1/2/4 decoder • Stereo line-out • Dimensions(L x W x H)133.5 mm x 113.5 mm x 25 mm5.3" x 4.4" x 1“ • Includes ViewSonic’s Signage Manager Express Software • MSRP $399 5.3” 4.4” 1” Output ports: “S” video, Composite video, VGA output Audio output

  10. NMP-550 – Full HD 1080P Video Support • RISC Based Media player for 1080p Content • Up to full HD 1080p video output • SMIL Compatible (SCALA enabled) • Linux OS • Connectivity • RJ45 in • HDMI and VGA out • 4GB Local Storage • Remotely manage players and schedule content thru easy to use software • Bicycle network ready • Upload via USB stick for instant play • Includes ViewSonic’s Signage Manager Express Software • MSRP $799 1.7” 6” 8.3”

  11. RISC Player - Feature Highlights • 100% Solid State! • No moving parts to break • Solid-state storage replacing hard disk drives • Fanless, silent operation (zero-dB!) • Extremely low power • Typical 5 watt consumption • While playing back 1080p video • 90%+ power savings over a typical PC system • Professional quality video • HD 1080p / SD 480p dedicated hardware video processing • MPEG-1, MPEG-2, MPEG-4 ASP (DivX), H.264 (MPEG-4.10), VC-1 (WMV9) • JPEG, PNG still images • Compact form factor (VESA mountable!) • HD: (text book-size) • SD: (palm-size)

  12. Scala Compatible Feature Comparison Audio only

  13. NMP-600 Media Player – Feature Highlights • Low cost X86 Based Media player for 480- 720p Content • Intel Core 2 Atom 330 1.6GHz Processor • XP OS • Storage • 2GB RAM • 80GB HD • Connectivity • Gigabit 10/100/1000 LAN • “S” Video and VGA • 6x USB • Compatible with Digital Signage industry software solutions • MSRP $799 2.5” 8.0” 8.7”

  14. NMP-610 – High Performance X86 – 1080P Output • X86 Based Media player for 1080p Content • Intel Core 2 Duo 2.8GHz Processor • XP OS • Storage • 2GB RAM • 80GB HD • Connectivity • Gigabit 10/100/1000 LAN • HDMI 1.3, DVI and VGA • VGA requires cable adapter) • 6x USB • Compatible with Digital Signage industry software solutions • MSRP $1099 2.5” 8.0” 8.7”

  15. NMP-700 – High Performance – Small Form Factor • X86 Based Media player for 1080p Content • Intel Core 2 Duo 2.0GHz Processor • Intel X4500 MHD Graphics • XP Embedded OS • Storage • 2GB RAM,160GB HDD • Connectivity • Gigabit 10/100/1000 LAN • HDMI 1.3, Dual VGA • 4x USB • RS232 port • Mini card expansion slot • Wireless card option • TC card option • Compatible with Digital Signage industry software solutions • MSRP $999 1.9” 6.2” 6.4”

  16. NMP: Network Media Player Spec Comparison

  17. Software

  18. Digital Signage Software Market Share Source - Frost and Sullivan 50+ competitors – 34.4% Scala - 35.4% Next 3 players = 30.2%

  19. ViewSonic Media Players Content Management Solutions for NMP200, and 550 Option 1 Option 2 ViewSonic “Signage Manager Express” For everything else you want to do For small, simple use (bundled, free)

  20. System Requirements ViewSonic “Signage Manager Express” • Windows Vista or Windows XP operating systems • 1 GHz AMD or Intel CPU • 512 MB of system memory • 20 GB hard drive • .DirectX 9 • .NET Framework 3.0 • PowerPoint 2007 NMP 550 NMP 200

  21. Features ViewSonic “Signage Manager Express” • Publish PowerPoint slides directly to the Player (static only) • Looping or weekly schedule • Schedule video on/off • Auto detect IP, MAC address, and models • Contents delivered through 1-50 LAN networks; or use USB drive/CF for standalone • Name your device, set IP address, and more…. • Multi-Zone support for NMP-550 by - Fall 2009

  22. Importing and Scheduling Media Files ViewSonic “Signage Manager Express”

  23. ViewSonic’s PC Based Software Solutions • Stand Alone (1:1 Solution) Friendlyway Multiple Zones - PC driving a VGA display • Works with NMP-600, 610, 700 • LAN (1 – 50 Solution) BestWave • Multiple Zones, Network based • Works with NMP-530 • (NMP 600, 610, 700 coming in November!) • New Strategic SW Partners VS SKU: SW-008 VS SKU: SW-007

  24. BestWave Digital Signage Software – Update! • Server based management and scheduling DS software • Easy to use! • Create templates • Easily place different types of content in your design (JPEG, MPEG, Flash, Websites) • Enter 1-50 IP addresses and schedule your content • Use as an Emergency Notification System • www.bestwave.com • Soon to be released – compatibility with X86 media players, and Mac!

  25. Commercial Displays

  26. Commercial LCD Displays NEW! 65” - CD6530 special Order 65” 52” - CD5230 Thin Bezel- Full HD Screen 52” 42” CD4230-2 – thin bezel adds tiling feature CD4220 – Low cost/ full features, thick bezel In process 10” Scala ready commercial display 10” September October November December

  27. Key Features – CD4230-2 • Slim 13.7mm Bezel! • 42” 1366 x 768 LCD HD Display • 1500:1 Contrast Ratio • 500 Nits, 8ms response • Supports 480i, 480p, 720p & 1080i • Scheduling function • Built in AC socket for media player power • Flexible Connectivity • HDMI, Component Video In • DVI, VGA & RS232 (In/Out) • Composite video BNC • Front panel lockout • Optional Stand • 2 x 10W • Standard 400 x 200 VESA Mount • 24/7 operation • 3 year limited warranty

  28. Key Features – CD5230 • Slim 19mm Bezel! • 52” Full HD 1920x1080 LCD Display • 4000:1 Contrast Ratio • 700 Nits, 8ms response • Supports 480i, 480p, 720p & 1080i • Scheduling function • Built in AC socket for media player power • Flexible Connectivity • HDMI, Component Video In • DVI, VGA & RS232 (In/Out) • Composite video BNC • Front panel lockout • Optional Stand • 2 x 10W • Standard VESA compliant with carrying handles • 24/7 operation • 3 year limited warranty Optional speakers and stand

  29. CD4230-2, CD5230 Series – Key Features • Video Wall (up to 5x5) • RS232 chain connectivity • Front panel and remote control lock • Screen Saver • On/Off Schedule capability • Low brightness quick button • Display Data Diagnostics (DDC/CI) • PIP and POP Video Wall RS232 Chain Display Diagnostics Front Panel & Remote Lock Out

  30. CD4220 - Wide Bezel Low Cost Commercial DisplayComing in Q4! • 42” 1366 x 768 LCD HD Display • 1500:1 Contrast Ratio • 500 Nits, 8ms response • Supports 480i, 480p, 720p & 1080i • Flexible Connectivity • HDMI, Component Video In • DVI, VGA & RS232 (In/Out) • Composite video BNC • Front panel lockout • Optional Stand • 2 x 10W • Standard 400 x 200 VESA Mount • 24/7 operation • 3 year limited warranty

  31. CD-1010 10” Digital Signage Display - November Launch

  32. CD4230T Commercial Display with Touch • CD4230T Touch Screen Display • 3M DST (Dispersive Touch Technology) • Unaffected by surface contaminants • 92% light transmission • 99% accuracy • Simple USB connection to PC • 3rd Party Integration • Bi-Search International, Inc.

  33. Digital Signage – Key Messages/Advantages Let us sell your story better. ViewSonic offers the widest options for digital signage solutions in the industry. Whether it’s one-to-one consumer retail or enterprise wide. ViewSonic enables you to Upload, play and control your content with ease. Bright Solutions ViewSonic displays deliver stunning, high-quality imagesfrom 7” to 300” Media Players for any use Full range of choices featuring RISC and X86-based architectures, from 480p - 1080p Green LCDs and NMPs are effiecient and use less power than PC based networks Software Partners Industry leading software offer a wide range of content management and playback options Cost effective solutions Easily maintain, change and control your messaging with the right combination display matched with an NMP to meet your requirements

  34. The Digital Signage Eco System Devices Software Content Installation and Services We Need Digital Signage VARS?

  35. Thank You

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