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PRESENTATION GROUP C3

PRESENTATION GROUP C3. By: Group C3 Taraneh Derayati Daniel Budai Horia Puscas Jill Rödin. 1. The initial analysis. Advantages. Disadvantages. Cost analysis Marketing research Initiative Detailed analysis. What happens after 7 years ? Recovery value ?

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PRESENTATION GROUP C3

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  1. PRESENTATION GROUP C3 By: Group C3 Taraneh Derayati Daniel Budai Horia Puscas Jill Rödin

  2. 1. The initial analysis Advantages Disadvantages • Cost analysis • Marketing research • Initiative • Detailed analysis • What happens after 7 years ? • Recovery value ? • Is a 20% return realistic ? • Lack of comparison

  3. 2. Build the factory in UK? Yes No • Increasedsales • Reliable quality (UK made) • Discovery of a new market • Bigger market share • Increasedcosts • Reasonable ? ( 400 vs. 600 tons) • Loosing control over the cash flows • Creates competition and may result in taking over the AR-42 sales

  4. 3. Van Leuven’s behaviour • He has to look after the whole company’s interest. • He likes Ian’s initiative • He trusts his other managers since he has been working with them for a long time • He is the one who has the last word so he has to study every investment carefully.

  5. 4.Transfer costs (in million £)

  6. 5.Corporate strategy Finance related: • To continuously increase the growth • Increase the capital value by about 12% each year • Encourage proposal of new investments • Market expanding Customer related: • Meet the needs of the customers

  7. 6. CSF • 12% return on investments • Successful acquisitions of new companies • Smart investing • Rationalized production • Effective R&D • Younger product assortment

  8. 7. KRA • Continuous research and production • Educating personnel • Market research and evaluations • Checking the financial status of the company

  9. 8.Centralize or decentralize It seems that Axeon is a decentralized organization. They only have result control for different companies and managers are free to manage their companies as they wish BUT, we still see that it is Van Leuven who decides and Ian couldn’t manage as he would have liked, the others controlled his proposal. So it seems that THEY TALK BIG.

  10. 9. The decision He should hire an independent group of experts to investigate the case. • Check if Ian’s numbers are too optimistic • If it is profitable to have a new factory ? In that case should it be in the UK ? • Check the market and the demand in the UK • Find out why the other managers disagreed with Ian from the beginning

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