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U.S. in Cold War. Social U.S. Atmosphere. The Feminine Mystique- Ideal of the 50’s woman- women can find ultimate fulfillment in housewifery Many women expressed unfulfillment in housewifery Women tend to find fulfillment in sex to make their life more exciting
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Social U.S. Atmosphere • The Feminine Mystique- • Ideal of the 50’s woman- women can find ultimate fulfillment in housewifery • Many women expressed unfulfillment in housewifery • Women tend to find fulfillment in sex to make their life more exciting • The book dismantles the Feminine Mystique idea • Launched the modern women’s movement
Social U.S. Atmosphere • Rock and Roll • Elvis Presley • Fast food • McDonald’s 1955 • Drive in movie theatres • 1950’s nuclear family • Modern, shop happy mother • Corporate father • Two kids-one boy, one girl • A dog • Bomb Shelters
Economics in 1950 • Bretton Woods Conference- • Established the International Monetary Fund • Encouraged world trade and regulated currency rates • Ford cars • Thunderbird • Truck • Sedan • Two car household
Home Improvement • New construction • Levittown’s- • Assembly line style house building • Specialized groups setting each phase of the house • Foundation • Walls • Roof • Electricity and plumbing • Insulation