Malcolm Baldrige National Quality Award

1. Baldrige National Quality Program Malcolm BaldrigeNational Quality Award Why Apply?

2. Why Apply for the Baldrige Award? • To improve performance and achieve world-class results • To seek “the most cost-effective, value-added business audit available anywhere” • To objectively clarify your organization’s strengths and weaknesses

3. What It’s All About… The road to greatness in America has been, and always will be, traveled by those who embrace change and work hard every day to be the best; the organizations we honor today with the Baldrige National Quality Award exemplify that spirit. . . . This year’s recipients have shown how quality, innovation, and an unending quest for excellence help strengthen our nation and brighten the future of all Americans. —President Barack Obama

4. What Leading Thinkers Are Saying I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplined thought and taking disciplined action to create great organizations that produce exceptional results. —Jim Collins, Author of Good to Great: Why Some Companies Make the Leap… and Others Don’t

5. Benefits of Applying • Accelerate improvement efforts • Energize employees and improve morale • Gain an outside perspective • Learn from the feedback • Engage customers

6. Benefits of Applying • Align efforts and resources • Develop an integrated management approach • Focus on results • Enhance benefits of certification and accreditation efforts • Gain opportunity to become a national role model • Earn prestige of being a Presidential-Award recipient, if selected

7. What Leading Thinkers Have Said Let me recall the staggering benefits which are waiting for the [United States] as we go forward with our own quality revolution: • Regaining market share • Bringing back the jobs we exported • Wiping out the bulk of our trade deficit Those are goals which deserve the unified support of all of us. The activities surrounding the Baldrige Award have been a valuable contribution toward reaching those goals. —Joseph M. Juran, founder of the Juran Institute, Inc.

8. The Feedback Report: Your Greatest Benefit • Written assessment of strengths/ opportunities for improvement • Compiled by a team of expert Examiners • The report includes • a key themes summary • organization-specific comments • individualized scoring information • scoring distribution

9. 2008 Baldrige Award Applicants by Process Scoring Band

10. 2008 Baldrige Award Applicants by Results Scoring Band

11. Scoring for Award Applicants, 1988–2007

12. 2009 Scoring Distribution

13. What Leading Thinkers Are Saying We’ve been able to provide our services, the highest quality services in the country at the lowest possible cost.… The Baldrige process has given us the opportunity to make a really dramatic change in the local environment. —Rulon Stacey President Poudre Valley Health System 2008 Baldrige Award Recipient

14. Baldrige and Other Performance Management Systems • ISO 9001: 2008 • Health care accreditation, such as the Joint Commission • Education accreditation, such as the North Central Association of Colleges and Schools • Basic difference: Excellent performance versus minimum required performance

15. How is Baldrige Different? • Offers an overall systems framework • Focuses on results in all areas • Focuses on the future—a strategic view • Includes organizational and personal learning and knowledge sharing • Includes corporate governance, ethics, societal responsibility, and sustainability • Provides a public service in the national interest

16. Baldrige, ISO 9001: 2008, and Six Sigma • May compete for the same resources • Serve different but compatible purposes • ISO 9001: 2008 and Six Sigma represent a fraction of the performance management system in the Baldrige Criteria

17. What Leading Thinkers Are Saying It amazes me that U.S. businesses spend so much money on ‘how-to’ books and coursework to teach leaders how to build successful organizations. My recommendation: implement the Baldrige-based Criteria in your business. No other single document can help build a long-term successful organization. —Jerry Rose Former President Sunny Fresh Foods, Inc. Baldrige Award Recipient, 1999 and 2005

18. Baldrige and Joint Commission Similarities • Focus on continuous improvement • Are based on a set of core values • Offer a means for self-assessment

19. Joint Commission Focuses on patient care Establishes minimum standards for accreditation Considers individual factors Baldrige Overall organizational focus, including focus on patients Role-model performance Focuses on individual factors and strategic challenges and advantages Baldrige and Joint Commission Differences

20. What Leading Thinkers Are Saying The economic environment is difficult for Cargill Corn Milling, as it is difficult for many manufacturing companies today. But … by utilizing the processes and tools that we’ve learned from Baldrige, we’re able to not only meet these challenges but actually excel in them. —Alan Willits President and Business Unit Leader Cargill Corn Milling 2008 Baldrige Award Recipient

21. Baldrige and NCA • NCA CASI has adopted Baldrige-compatible criteria as the basis of its new district and school accreditation frameworks. • The NCA Higher Learning Commission has created the NCA Academic Quality Improvement Project (AQIP) to infuse quality in colleges and universities.

22. What Leading Thinkers Are Saying Baldrige [offers] the only education Criteria that actually [enable a school system] to compare itself against other organizations … that show you what world-class looks like. When we improve, children are successful. —Dr. Terry Holliday, Former Superintendent (currently Kentucky Commissioner of Education) Iredell-Statesville Schools, North Carolina 2008 Baldrige Award Recipient

23. The Bottom Line: Results • Improved customer satisfaction, engagement, and loyalty • Higher return on assets and performance

24. The Bottom Line: Results • Greater workforce productivity, engagement, and achievement • Increased market share

25. The Bottom Line: Results • Reduced cycle time • Decreased time to market

26. The Bottom Line: Results • Lowered costs • Increased revenue

27. Resources for More Information • Most Baldrige National Quality Program (BNQP) documents are available both in printed form and on the BNQP Web site. • To obtain these documents, call (301) 975-2036, send e-mail to baldrige@nist.gov, or visit the Web site www.nist.gov/baldrige.