THE JEFFERSON AWARDS AND WESH-TV

1. THE JEFFERSON AWARDSAND WESH-TV

2. THE JEFFERSON AWARDSAND WESH-TV CELEBRATING OUR 13th YEAR AS LOCAL MEDIA SPONSOR JANUARY: CALL FOR ENTRIES MARCH : LOCAL WINNERS SELECTED APRIL : RECEPTION TO HONOR FINALISTS JUNE : NATIONAL AWARDS CEREMONY

3. THE JEFFERSON AWARDSAND WESH-TV WHAT MAKES IT WORK ? BUYING INTO THE PROGRAM! GENERAL MANAGER NEWS DIRECTOR PROMOTION DIRECTOR SALES DEPARTMENT

4. THE JEFFERSON AWARDSAND WESH-TV WHY WOULD GENERAL MANAGER BUY-IN?? COMMUNITY INVOLVEMENT BUILD NEWS AUDIENCE OVERALL AUDIENCE GROWTH

5. THE JEFFERSON AWARDSAND WESH-TV ADVERTISER PERCEPTION �BIG DEAL� PROJECT STATION COMMUNITY MINDED STATION LIMITS PROJECTS SHARE YOUR CHRISTMAS SALUTE TO HIGH SCHOOL SENIORS STUDENTS OFFERING SOLUTIONS GOOD CORPORATE CITIZEN ON-AIR VALUE

6. THE JEFFERSON AWARDSAND WESH-TV MAKE IT EVEN BIGGER!! HOMETOWN HEROES WEEKLY NEWS REPORT PEOPLE MAKING A DIFFERENCE

7. THE JEFFERSON AWARDSAND WESH-TV WESH-TV.COM VIDEO OF WEEKLY WINNERS VOLUNTEER PROGRAM INFO PROFILES OF PAST WINNERS SPONSOR ADVERTISEMENTS & CLICK-THRU

8. THE JEFFERSON AWARDSAND WESH-TV VIGNETTES SPONSOR ID ON SALUTES NATIONAL AWARDS SHOW SPONSOR ANNOUNCEMENTS & BILLBOARDS

9. THE JEFFERSONAWARDSAND WESH-TV HOW DOES IT SELL ??? FOR WESH-TV�NOT AT ALL!! UNTIL� WE GOT �BUY-IN� ADVERTISER PRECEPTION MADE IT BIGGER

10. THE JEFFERSON AWARDSAND WESH-TV WHEN ALL OF THAT HAPPENS� HERE�S THE RESULT�

11. THE JEFFERSON AWARDSAND WESH-TV

12. THE JEFFERSON AWARDSAND WESH-TV NOW DOES IT SELL ??? NOT EXACTLY�. NOT AS A STAND-ALONE PROJECT

13. THE JEFFERSON AWARDSAND WESH-TV SO, WHAT TO DO ??? OFFER AS �VALUE-ADDED� ? �VALUE-ADDED� = FREE BUT IF YOU WANT TO MAKE $$$$ IT�S A GREAT SHARE BUILDER

14. THE JEFFERSON AWARDSAND WESH-TV SUCCESS STORIES: YMCA GENERAL MOTORS

15. THE JEFFERSON AWARDSAND WESH-TV THIS IS A WAY, NOT THE WAY TO GENERATE REVENUE WITH THE JEFFERSON AWARDS