30 likes | 159 Views
Study ESPN Fans Big on Cars, Bars. Adweek Article September 6, 2013. Index Values and Viewership. ESPN viewers Visit a pub/bar – 137 Visit a local auto dealership – 112 Visit a General Motors showroom – 125 Modern Family viewers Visit a T-Mobile store – 128
E N D
StudyESPN Fans Big on Cars, Bars Adweek Article September 6, 2013
Index Values and Viewership • ESPN viewers • Visit a pub/bar – 137 • Visit a local auto dealership – 112 • Visit a General Motors showroom – 125 • Modern Family viewers • Visit a T-Mobile store – 128 • Likely to patronize Macy’s -132
Sample • The study was conducted in August • Based on data culled from 10,489 smartphone survey respondents • In the United States