Workplace Partnership for Life Hospital Campaign

1. Workplace Partnership for Life Hospital Campaign Vidant Medical Center & Carolina Donor Services Kathy Payne – Vidant Medical Center Barbara Lee – Vidant Medical Center Dwain Cooper – Carolina Donor Services Nancy Rotthoff – Carolina Donor Services

2. Vidant Medical Center • 909 bed Flagship Hospital for Vidant Health Systems • Teaching hospital for Brody School of Medicine at East Carolina University • Level 1 Trauma Center • Primary Stroke Center • Transplant Center • 6,857 employees (excluding MDs) • 32 Residency & Fellowship Programs • 375 Residents • Clinical Staff • 294 Physicians • 2,536 Nurses

3. Carolina Donor Services • Serving 7 million people in 78 counties of North Carolina and Danville, Virginia. • 107 referring community hospitals • Transplant Centers in our service area: Vidant Medical Center Duke University Medical Center Wake Forest Baptist Health University of North Carolina Health Care

4. How It All Began • Vidant Medical Center became interested in improving the donation process internally and wanted to know what efforts were being made within the hospital to raise community awareness. • CDS’ Hospital Development Specialist and Community Relations Coordinator partnered with the Donor Resource Team to form a public education subcommittee. • The Workplace Partnership for Life hospital campaign provided the opportunity for our team to highlight the public education efforts already in progress and develop new outreach campaigns.

5. Key Hospital Players • Kathy Payne- Donor Resource Team Co-Chair • Barbara Lee- Transplant Social Worker • Anna Weaver-Assistant Vice President of Surgical Services • Donor Resource Team Members • Critical Care Nursing Staff • Marketing/Information Services Department • Education Department • Diversity Department • Transplant Services

6. Hospital Employee Communication Vehicles Used to Promote Donation • Bulletin Boards/Digital Signage • Intensive Care Units • Hospital cafeterias • Occupational Health • Main corridors • Online Training Modules from the hospital’s Learn Center • Employee e-mail • Hospital PA system

7. Hospital Public Communication Vehicles Used to Promote Donation • Bulletin Boards/Digital Signage • Main hospital corridors • Intensive Care Units • Family waiting areas • Admissions lobby • Emergency Department lobby • Hospital cafeterias • Occupational Health • Hospital PA System • Hospital Phone System • Online Training Modules for Non-clinical Employees • Permanent display of the Donate Life Flag

8. Employee and Public Awareness Events • Vidant Women’s Health Day • Vidant Men’s Health Day • Donate Life Month • Annual Linking Hands for Life Event • Hospital Donor Awareness Drives • National Minority Donor Awareness Week • National Donor Sabbath Reception

9. Donate Life Month

10. Annual Linking Hands for Life Event

11. National Minority Donor Awareness Week

12. National Minority Donor Awareness Week VMC Employee Population

13. Best Practices Identify key hospital contacts and develop relationships Utilize existing hospital resources Collaborate on planning and execution of events CDS and Vidant Medical Center working together to saves lives!