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The PharmaSim Case Period Review

The PharmaSim Case Period Review . Prepared by: Nik Rentas Turgut Tezir. August 10, 2006. OUTLINE. General Period Review Period Performance Period 4 Period 5 Period 6 Period 7 Conclusions I & II . General Period Review. General Period Review. General Period Review.

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The PharmaSim Case Period Review

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  1. The PharmaSim CasePeriod Review Prepared by: Nik Rentas Turgut Tezir August 10, 2006

  2. OUTLINE • General Period Review • Period Performance • Period 4 • Period 5 • Period 6 • Period 7 • Conclusions I & II

  3. General Period Review

  4. General Period Review

  5. General Period Review

  6. Period Performance • Period 1 was below average compared to groups in the class. • Period 8 was above average • We were in the top 3 best company based on • net income, • return on expenditures and • return on sale. • We were in the top 4 best company based on • stock price. • We were in the top 5 best company based on • share of manufacturer sales, • cumulative net income

  7. Period 4 • Allround + 12hr Multi Capsule • Capsule & Stronger • Net Income and Stock Price climb • Advertising & promotional spending high • Grocery and retail store sale grew • Curall has also requested permission to sell children cough medicine

  8. Period 5 Advertising & promotional spending high • Product awareness high but declining • New competitor products introduced with better marketing strategies, more focused segmentation. • Ethik introduced End+ • Net Income increased almost double size • Stock prices increased • Retail sales grew by 12.8%

  9. Period 6 • Allright children medicine introduced • Total advertising and promotional spending increased • Sales force increases caused major improvements • Net Income and Stock prices grew • Retail sales grew by 7.3% • Convenience store sales decreased 21.8 %

  10. Period 7 • Advertising and promotional spending increased • We continue to increase sales force • Grocery stores showed the strongest growth in this period with an increase of 7.5%. • Retail sales grew by $164.1 million.

  11. Conclusions I • An average advertisement and promotional allowance help us to increase product awareness although didn’t help retention. • The best advertising company had a marginal effect. We switched over cheaper advertisement company to reduce advertising cost. • Through cost cutting in advertising we increased our sales force to attempt to match that of B&B. Doing so made retail sales skyrocket and brought us within 10 million dollars of B&B.

  12. Conclusions II • Through cost cutting in advertising we increased our sales force from period 6 on to attempt to match that of B&B. Doing so made retail sales skyrocket in period 8 bringing Allstar within 103 million dollars of B&B in retail sales.

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