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Newsquest Media Sales - driving you through the Yorkshire dales

Newsquest Media Sales - driving you through the Yorkshire dales. Quality titles in the heart of Yorkshire in association with Specsavers. Four distinctive paid for weekly titles. Craven Herald & Pioneer - Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet Ilkley Gazette

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Newsquest Media Sales - driving you through the Yorkshire dales

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  1. Newsquest Media Sales - driving you through the Yorkshire dales Quality titles in the heart of Yorkshire in association with Specsavers

  2. Four distinctive paid for weekly titles Craven Herald & Pioneer - Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet Ilkley Gazette - Circ. 5,750. R’ship. 14,038. Paid Weekly Broadsheet Keighley News - Circ. 16,620. R’ship. 43,982. Paid Weekly Broadsheet Wharfedale & Airedale Observer - Circ. 5,440. R’ship. 14,551. Paid Weekly Broadsheet Source: ABC. Jul-Dec 2004. JICREG 01/05/05

  3. Craven Herald & Pioneer Ilkley Gazette Keighley News Wharfedale & Airedale Observer The territory

  4. The people Total population 200,939 ABC1 101,764 C2DE 99,175 % Marginally ABC1 region with a strong bias towards the 35-54 age group Source: JICREG 01/05/05

  5. Title penetration- All adults - of the Newsquest weekly circulation area Source: JICREG 01/05/05

  6. Title penetration- All adults - of the Newsquest weekly circulation area Source: JICREG 01/05/05

  7. Title penetration- ABC1 adults - of the Newsquest weekly circulation area Source: JICREG 01/05/05

  8. Title penetration- ABC1 adults - of the Newsquest weekly circulation area Source: JICREG 01/05/05

  9. Combined readership figures The total unduplicated readership for the Newsquest weeklies is 108,682 inc 52,974 ABC1 Adults Source: JICREG: 01/05/05

  10. The value of the Yorkshire weeklies- measured against the Yorkshire Post circulation area Adding the Newsquest weeklies to The Yorkshire Post will deliver you: 95,000 unique additional readers* 44,000 unique additional ABC1 readers In some of the most exclusive areas of Yorkshire * Almost 6% of the population of West Yorkshire Source: JICREG 01/05/05

  11. The value of the Yorkshire weeklies- measured against The Yorkshire Post Circulation area Only 3.9% duplication 52%+ Only 6% duplication 36%+ Source: JICREG 01/05/05

  12. Maximising Reach - Newsquest Paid Weeklies % 48.54% points more in first round With only 17% duplication Source: JICREG May 2005/Choices Analysis

  13. Focus on Ilkley One of the most affluent towns in Yorkshire – population approx. 25,000 17.7 miles from Leeds, 15.6 miles from Bradford

  14. Readership & population profile Local titles match the local population profile, optimising reach and reducing wastage Source: JICREG 01/05/05

  15. Average issue readership- Ilkley Source: JICREG 01/05/05

  16. Local Titles for local people…optimising reach and reducing wastage Source: JICREG 01/05/05

  17. Summary The Newsquest weekly package delivers a unique audience in the heart of Yorkshire Four strong & distinctive paid broadsheet titles dominate their local markets High quality local editorial offers strong platforms A tremendous complement to your regional and national media schedule

  18. Individual title readership profile and demographic reach All date sourced from JICREG 01/05/05

  19. Craven Herald & Pioneer - Readership profile & demographic reach % Source: JICREG 01/05/05

  20. Keighley News- Readership profile & demographic reach % Source: JICREG 01/05/05

  21. Wharfedale & Airedale Observer- Readership profile & demographic reach % Source: JICREG 01/05/05

  22. Ilkley Gazette - Readership profile & demographic reach % Source: JICREG 01/05/05

  23. Appendix

  24. Three key paid for daily titles Bradford Telegraph & Argus - Circ. 45,069. R’ship. 126,276. Paid Daily Tabloid Yorkshire Post - Circ. 57,976. R’ship. 181,193. Paid Daily Broadsheet Yorkshire Evening Post - Circ. 68,635. R’ship. 207,657. Paid Daily Tabloid Source: ABC. Jul-Dec 2004. JICREG 01/05/05

  25. Yorkshire Post- Readership profile % Source: JICREG 01/05/05

  26. Yorkshire Evening Post- Readership profile % Source: JICREG 01/05/05

  27. Bradford Telegraph & Argus- Readership profile % Source: JICREG 01/05/05

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