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Brugerdreven innovation hos Coloplast INSIGHT konference 2006

Brugerdreven innovation hos Coloplast INSIGHT konference 2006. John Thesmer Udviklingsdirektør Stomidivisionen. Sådan begyndte det…. Opfinderen. Produktet. Selskabets stiftere. ”Innovation: skabelse af noget nyt; fornyelse, nyskabelse” Nudansk ordbog. Strategy towards 2012

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Brugerdreven innovation hos Coloplast INSIGHT konference 2006

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  1. Brugerdreven innovation hos ColoplastINSIGHT konference 2006 John Thesmer Udviklingsdirektør Stomidivisionen

  2. Sådan begyndte det… Opfinderen Produktet Selskabets stiftere ”Innovation: skabelse af noget nyt; fornyelse, nyskabelse” Nudansk ordbog

  3. Strategy towards 2012 - Investing in growth Double digit organic growth Creating values Innovation leadership Global market leader

  4. AIM process (Accelerate Ideas to Market) AIM processen (stage/gate) Involvering af professionelle behandlere og brugere Kunde- behov Idé Koncept Produkt Test Int. markeds- føring

  5. Brugerdreven innovation • Coloplast health careprofessional panel • dialog med f.eks. Stomisygeplejersker • Coloplast bruger panel • dialog med brugere • Community road shows • dialog med brugere

  6. Synergi Stomisygeplejerske: - Health care professionals - Have experience - Knowledge of user needs - Know requirements Coloplast: - Technical competences - Market knowledge - Resources + Improved Quality of Life to End Users

  7. AGENDA COF proces

  8. Hvad opnås ved brugerdreven innovation? input Innovations værdi SCN CP Relations værdi (ambassadør) involvering

  9. ....når innovation virker User testimony 2001

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