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Business and Professional Communications

Business and Professional Communications. Welcome!. Business and Professional Communications. Agenda for this Evening Get Acquainted Course Expectations Syllabus Personal Branding In-Class Exercise. Corporate Branding.

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Business and Professional Communications

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  1. Business and Professional Communications Welcome!

  2. Business and Professional Communications • Agenda for this Evening • Get Acquainted • Course Expectations • Syllabus • Personal Branding • In-Class Exercise

  3. Corporate Branding Defined: A company’s total perceived value, relative to competitors, as viewed by their target market. Question: What the elements of a strong corporate brand?

  4. Corporate Branding

  5. Personal Branding Your Personal Brand Defined: Your total perceived value, relative to competitors, as viewed by your audience.

  6. Personal Branding Elements of your Personal Brand: • Personal Appearance - Including clothing, hygiene and attractiveness. • Personality - Your values, goals, identity and behavior. • Competencies - These are cognitive, business, communication and technical skills that enable you to perform your job responsibilities. • The Differentiator - Offering a unique value proposition or benefit to your target audience.

  7. Personal Branding Personal Brand Touch Points • Eye Contact • Hand Shake • E-Mail Messages • Wardrobe • Voice Mail Message • Response to Greetings • Public Speaking Opportunities • You Network and Associations

  8. In Class Assignment Introducing your Personal Brand • In no more than 30 seconds, describe to the class – in the form of a personal brand statement – your competencies, your experience, your physical and/or emotional attributes. In short, what you bring to the table.

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