1 / 7

Why

Why. America is becoming a more multicultural, multiethnic diverse nation We must respond to the changing demographics Opportunity for NASA to build a new constituency and truly inspire the next generation of explorers. How / Six Keys.

rae-mccarty
Download Presentation

Why

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why • America is becoming a more multicultural, multiethnic diverse nation • We must respond to the changing demographics • Opportunity for NASA to build a new constituency and truly inspire the next generation of explorers

  2. How / Six Keys • Think differently about the population and develop strategies to communicate with them at the grassroots level • Consider issues from the perspective of a population that is younger than the U.S. average age and has intense family interests • Recognize that virtually every survey of minority communities broadly defines the most important issues as Equal Opportunity, Education, and Jobs. In the case of Hispanics, immigration would be added to the list.

  3. How / Six Keys Continued • Don’t be afraid to communicate in relevant and effective ways. For example, minority communities tend to like more personal pieces. • Start early in communicating with the population. The most effective strategies show long-term consistency of message • Also, in the case of Hispanics, Spanish-language outlets are very important

  4. Resources • PAOs at Centers • Minority Fact Sheets • NASA Features

  5. Team • Victoria Steiner, Ames • 650-207-5879, vsteiner@mail.arc.nasa.gov • Beth Hagenauer, Dryden • 661-276-7960, beth.hagenauer@mail.dfrc.nasa.gov • Linda Dukes Campbell, Glenn • 216-433-8920, linda.d.dukes-campbell@nasa.gov • Dewayne Washington, Goddard • 301-286-0040, dewayne.a.washington@nasa.gov • Natalie Godwin, JPL • 818-354-0850, Natalie.A.Godwin@jpl.nasa.gov

  6. Team • John Ira Petty, JSC • 281-483-2530, john.I.petty@nasa.gov • Amber Marek, KSC (transitioning out) • 321-867-2468, Amber.N.Marek@nasa.gov • Kimberly Land, Langley • 757-864-9885, k.w.land@larc.nasa.gov • Betty Humphrey, Marshall • 256-544-8992, Betty.B.Humphery@nasa.gov • Rebecca Strecker, Stennis • 228-688-3346, rebecca.strecker@ssc.nasa.gov • Marta Metelko, HQ • 202-358-1642, mmetelko@nasa.gov 

More Related