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Design Principles

Proximity Keep items that are related with each other, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white space to provide distance between unrelated items. Design Principles. Font Families

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Design Principles

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  1. Proximity • Keep items that are related with each other, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! • Use white space to provide distance between unrelated items. Design Principles • Font Families • There are 3 major font families • Serif-font with a foot • Example: Times • San serif-fontwithout a foot • Example: Arial • Fun—All other fonts • Example: Bernard MT Condensed Margaret Schoelzel April 16, 2013

  2. Alignment • Contrast • Visual attraction on the page • Keep elements the same or very different • Make darks dark and light items light • Place dark text on a light background and light text on a dark background • Make big items bigand small ones small • Repetition • Aim for consistency. • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Repeat fonts, font sizes, colors, and graphics. • There are four alignments: • Left- use for large blocks of text that need to be read. This is a traditional style. • Right- Use for titles and small amounts of text. This is funky. • Centered- Use for titles. Is formal.

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