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STRATEGI MERANCANG PESAN

STRATEGI MERANCANG PESAN. PEMBENTUKAN PESAN Strategi Kreatif : Strategi generik, Strategi preemtive, Strategi unique selling proposition, Strategi brand image, Strategi inherent drama, Strategi resonansi strategi positioning. KREATIVITAS DAN INOVASI.

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STRATEGI MERANCANG PESAN

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  1. STRATEGI MERANCANG PESAN • PEMBENTUKAN PESAN • Strategi Kreatif : • Strategi generik, • Strategi preemtive, • Strategi unique selling proposition, • Strategi brand image, • Strategi inherent drama, • Strategi resonansi • strategi positioning

  2. KREATIVITAS DAN INOVASI • KREATIVITAS : menyajikan gagasan / ide baru • INOVASI : penerapan gagasan dan ide baru tersebut

  3. TEKNIK MENCIPTA IDE • Adaptasi • Pembesaran • Pengecilan • Penambahan • Pengurangan • Pembalikan • Pengaturan Kembali • Penggantian (Subtitusi) • Perpaduan

  4. STRATEGI GENERIK (Michael E. Porter) • Strategi kepemimpinan biaya total : menonjolkan biaya rendah dibanding pesaing • Strategi Diferensiasi : menonjolkan perbedaan yang mencolok mereknya dibanding pesaing • Diferensiasi produk • Diferensiasi pelayanan • Diferensiasi personal • Diferensiasi saluran • Diferensiasi citra

  5. STRATEGI GENERIK (Kepemimpinan Biaya Total) • Strategi kepemimpinan biaya total : menonjolkan biaya rendah dibanding pesaing (Daia, Hit, AMD)

  6. Monthly Earnings : $ 1,770

  7. Monthly Earnings : $ 15,990

  8. Monthly Earnings : $ 9,060

  9. STRATEGI GENERIK (Diferensiasi Produk) • Strategi diferensiasi produk : menonjolkan perbedaan / keunggulan produk yang mencolok (Intel Pentium IV, Microsoft Windows Xp, IBM Thinkpad Notebook)

  10. Monthly Earnings : $ 1,950

  11. Monthly Earnings : $ 47,610

  12. STRATEGI GENERIK (Diferensiasi Pelayanan) • Strategi diferensiasi produk : menonjolkan perbedaan / keunggulan pelayanan yang mencolok (FedEx, McDonald, Pizza Hut, UPS)

  13. Monthly Earnings : $ 16,650

  14. Monthly Earnings : $ 3,540

  15. Monthly Earnings : $ 2,460

  16. STRATEGI GENERIK (Diferensiasi Personal) • Strategi diferensiasi personal : menonjolkan perbedaan / keunggulan personal yang mencolok (Singapore Airlines)

  17. Monthly Earnings : $ 1,950

  18. Monthly Earnings : $ 2,640

  19. Monthly Earnings : $ 2,430

  20. Monthly Earnings : $ 5,790

  21. Monthly Earnings : $ 2,250

  22. Monthly Earnings : $ 11,130

  23. Monthly Earnings : $ 1,110 (Affiliate Sales)

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